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ID:38390088
大小:3.58 MB
页数:33页
时间:2019-06-11
《生产运作管理之第三章ProductandserviceDesig》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ProductionandOperationsManagementXZhujunGuangdongPolytechnicNormalUniversity(1)IntroductionofProductionandOperationsManagement(2)OperationsStrategy(3)ProductandServiceDesign(4)ProcessSelection(5)ServiceProcessDesign(6)ChoiceofTechnology?(7)Process-FlowA
2、nalysis(8)ManagingQuality(9)QualityControlandImprovement(10)SupplyChainManagement(11)Forecasting(12)FacilitiesandAggregatePlanning(13)SchedulingOperations(14)ProjectScheduling(15)Independent-DemandInventory(16)MaterialsRequirementsPlanning(17)Just-In-Ti
3、meManufacturingIIIProductandserviceDesignProductdesignprocessTheproductdevelopmentprocessQFDValueanalysisTaskUnderstandtheproductdevelopmentprocessforbothmanufacturedandserviceproducts.Demonstratehowthedevelopmentofproductscanhavesignificanteconomicimpa
4、ctonthefirm.Aligndesignwiththedesiresofthecustomerbyusingqualityfunctiondeployment(QFD)concept.Beintroducedtoproductdevelopmentperformancemeasures.TheproductdesignprocessCompaniesspecializedinthedesignofproductsContractmanufacturers:anexamplefromautomob
5、ileindustry(headlightandtaillightassemblies,theelectronicequipment)FoxcomCorecompetency:therearethreecharacteristics1.Itprovidespotentialaccesstoawidevarietyofmarkets.2.Itincreasesperceivedcustomerbenefits.3.Itishardforcompetitorstoimitate.ExamplesHonda
6、:enginesVolvo:safetyBlackandDecker,theU.S.manufactureroftools:thehomeworkshopmarket.Thehomecleaningandmaintenancemarket.Thekitchenappliancemarket.Theproduct(NEWproduct)developmentprocessStrategiesfornew-productinformationMarketpull:makewhatitcansell.Tec
7、hnologypush:createdemandsInterfunctionalview:New-productdevelopmentprocessConceptdevelopmentProductdesignPilotproduction/testingthreephasesPHASE0:PHASE1:PHASE2:PHASE3:PHASE4:PHASE5PLANNINGCONCEPTSYSTEM-LEVELDETAILTESTINGANDPRODUCTIONDEVELOPMENTDESIGNDES
8、IGNREFINEMENTRAMP-UPMARKETINGArticulatemarketCollectcustomerDevelopplanforDevelopDevelopPlaceearlyopportunity.needs.productoptionsmarketingplan.promotionandproductionwithdefinemarketIdentifyleadandextendedlaunchmaterials.keycusto
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