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1、THENIELSENTOTALAUDIENCEREPORTQ22018PETERKATSINGRIS,SVPAUDIENCEINSIGHTSTechnologyisintertwinedinhowweallliveourlives,butparticularlysoamongyoungergenerations.TheyhavealwaysbeenearlyembracersandadoptersofalltechnologyfromHiFitoWiFi.Thesedays,smartphones,wirelessheadphonesandotherpo
2、rtabledigitaldevicesactalmostasextensionsofourappendagesformanyofus.Theyareperpetuallybyourside,accessibleonamoment’snotice,andcanbepurchasednearlyanywhere.Ifthat’snotenough,we’vegivennotjustvoicestotechnology,butnamesaswell.Nowthatthetechnologyhasbeenrefined,consumersaregettingco
3、mfortabletalkingtoamachineandthosemachinesarenotjustlistening,butrespondingwiththeirownvoices,actions,andinformation.Tosaythetimeshavechangedisanunderstatement.Pointis,asthemedialandscapecontinuestoevolveitprovidesconsumerswithavarietyofoptionstocustomizetheirmediauseacrosstelevis
4、ion,radioanddigital.Timespentwiththetelevisionsetisshifting,withconsumersspendingmoretimeusingTV-connecteddevicestostreamcontentinadditiontotraditionalTV.Similarly,smarthomedevicesarechangingthewaypeopleinteractwithtechnology,whetherit’stolistentomusic,givedirectives,orgetupdateso
5、nthelatestnews.Moremediacontentisalsobeingaccessedacrossdigitalplatforms.Often,devicesareusedsimultaneouslywithconsumerschoosingtomultitask–researchingsomethingtheyheardorsaw,checkingemail,onlineshopping,orsimplystayingconnectedwithothers.ThisiterationoftheNielsenTotalAudienceRepo
6、rtprovidesaseasonallookatusageaswenowhavefourfullquartersofdatabasedonacommonmethodology.Itisimportanttonotethatseasonalityplaysaroleacrosslinearplatforms,butlesssofordigital.Additionally,weoutlinewhat“primetime”isforeachplatform,givingusinsightintotimeofdayusageofdifferentmediade
7、vices.Wealsotouchupondigitalmultitaskingwithlinearplatforms.HIGHLIGHTSFROMTHISQ22018SUMMARYINCLUDE:•U.S.adultsspend10hoursand24minutesperdayconnectedtomedia•Adults50-64spendmoretimeperdayonmediathananyotheragegroup•Adults18-34spendmoretimeondigitalthanTVandTV-connecteddevices•Blac
8、kadultsspend2hoursand22minuteslon
