防晒类化妆品市场环境分析

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1、市场环境政治环境PoliticalenvironmentTheMinistryofFinanceandStateAdministrationofTaxationjointlyissuedanotice:fromApril1,Chinesetaxdepartmentwillcancelthetaxitemofskinandhaircareproducts,whiletheoriginalbelongtohigh-endskincarecosmeticsskincareandhaircareproductsinthescopeoftaxationt

2、oconsumptiontaxineludedinthecosmeticstarifflines.Tothereason,theMinistryofFinanceannounced:uTakingintoaccounttheskinandhaircareproductshavebecomenecessitiesofpeople,wecancelthetaxitemofskinandhaircareproductstomaketheconsumptiontaxpolicymoreresponsivetotherequirementsoftheco

3、nsumptionstructurechangesandguidetheconsumercorrectly.”Thisisgreatnewswhetherforconsumersormanufacturers・Thecurrentlegaldocumentsandsupportingdocumentswhichsupervisecosmeticshygienemainlyincludes“CosmeticHealthSupervisionRegulations",nCosmeticHealthSupervisionImplementationR

4、ulesH?Hcosmeticsmanufacturers，hygienicpractices：ThesereguIationsandrulesprovideafairlyhealthyenvironmenttothedevelopmentofChinesecosmeticsindustry・EconomicenvironmentWiththecontinuousdevelopmentofoursocialandeconomic,people'slifequalityandculturaltastesincreasedgenerally,and

5、thereconsumptionlevelandconsumptionstructurechangesalot.Cosmeticshavebecomeadailynecessitytomostpeople.InthemacroeconomicenvironmentofChineserapideconomicdevelopment,cosmeticsandbeautyindustryinChinahavedevelopedrapidlyandithasmaintainedrapidgrowthinrecentyears・Naturalcosmet

6、icsmarketismuchfavoredandmiddle-agedcosmeticshaveahugemarketdemand,professionalcosmeticsmarketisimminent,children'scosmeticsmarketisbooming,sportscosmeticsmarketprospectsarebright.OverviewofChina'scosmeticsmarket,itseemsdazzlingarrayandinthefiercecompetition.Thedomesticmarke

7、tinlandhasbecomeinternationalization.Butthroughdepthresearch,wewillfindthecosmeticsindustryinChinaisstillinalowlevelofconsumption.Therearestillnotmuchvarietyandnotyethighproductionquality・Medium-andlow-endproductsarethemainstreamproductsonthecosmeticsmarketinChina・Wehavevery

8、bigdisparitywhencomparedwiththeinternationaldevelopedcountries.Theyareneces