2019高考英语一轮优编选题unit2workingtheland含解析新人教版必修4

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1、Unit2Workingtheland李仕才一、阅读理解。Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayedattheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,itisce

2、rtainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgo

3、odscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaver

4、ydifferentexperiencetowhatitusedtobe.Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarshops(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anothe

5、rbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.Now,afamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconutscentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,in

6、vitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.1.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?A.Friendlyassistant.B.Uniquescents.C.SoftbackgroundmusicD.Attractivewindowdisplay.2.E-shop

7、sarementionedinthepassageto_______.A.showtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.introducetheriseofe-commerce3.Whichstatementwouldthewriteragreewith?A.Putdifferentshopontheproductsondisplay.B.Askeveryshopa

8、ssistanttowearlightperfume.C.PlacefragrantflowersintheshopD.E