2019届高考英语一轮复习习题天天练模块3unit2language牛津译林版

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1、Unit2Language一、阅读理解。TheBritisharesupposedtobefamousforlaughingatthemselves,buteventheirsenseofhumorhasalimit,astheBritishretailerGeraldRatnerfoundouttohiscost.WhenRatnertookoverhisfather’schainof140jewelryshopsin1984,heintroducedaveryclearcompanypolicy

2、.Hedecidedthathisshopsshouldselldownmarketproductsatthelowestpossibleprices.Itwasagreatsuccess.TheBritishpubliclovedhischeapgoldearringsandhistastelesssilverdecorations.By1991,Ratner’scompanyhad2,400shopsanditwasworthover680millionpounds.ButinAprilofth

3、atyear,GeraldRatnermadeabigmistake.AtabitmeetingoftopBritishbusinesspeople,hesuitedupandexplainedthesecretofhissuccess—Peoplesay“Howcanwesellourgoodsforsuchalowprice?”.Hesay“Becausetheyareabsoluterubbish.”Hisaudienceburstoutlaughing.ButtheBritishnewspa

4、persandtheBritishpublicwerenotsoamused.Peoplefelt  insulted andstayedawayfromRatner’sshops.Salesfellandsixmonthsafterhisspeech,Ratner’ssharepricehadfallenby42%.Thefollowingyear,thingsgotworseandGeraldRatnerwasforcedtoresign.Bytheendof1992,helosthiscomp

5、any,hiscareerandhishouse.Evenworse,25,000ofhisemployeeshadlosttheirjobs.Ithadbeenaveryexpensivejoke.1.WhataretheBritishnotedforaccordingtothepassage?A.Theirjewelryshops.B.Theirloveforjewelry.C.Theirjokesaboutthemselves.D.Theirharmlesshumor.2.HowdidRatn

6、erachievesuccessinhisbusiness?A.Hecutdownhislaborcost.B.Headoptedaneffectivebusinessmodel.C.Heemployedalotofnewstaff.D.HedevelopedgreatrelationswithbusinessVIPs.3.Whichofthefollowingcanbestreplacetheunderlinedword“insulted”?11A.Offended.B.Amazed.C.Abus

7、ed.D.Attracted.4.WhatdoesthestoryofGeraldRatnersuggest?A.Actionspeakslouderthanwords.B.Whatgoesaroundcomesaround.C.Afriendinneedisafriendindeed.D.Amanmaydighisgravewithhisteeth.【文章大意】本文为记叙文。讲述的是英国零售商GeraldRatner因为自嘲时说错话而导致失败的故事。2.B【解析】推理判断题。根据第二段第一句话中的

8、“…heintroducedaveryclearcompanypolicy.”和第二句话Hedecidedthathisshopsshouldselldownmarketproductsatthelowestpossibleprices.可知他采用了一种有效的商业模式——以最低价销售产品，故选B。3.A【解析】词义猜测题。根据第二段最后两句话可知人们感到受到了侮辱冒犯，都不去他的商店了，由此可知该词与offended一致，故选A。一、单项填空1.Mybed______