湖南省茶陵县高中英语unit1advertisiproject教案牛津译林版

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1、Unit1AdvertisingProjectDevelopinganAdCampaignTeachingAims:lTolearnaboutsomebasicinformationaboutanadcampaignlToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPoints&TeachingDifficulties:ØHowtohelpthemtodevelopanadcampaignØTheusageofsomekeywordsTeachingProcedure:StepOne:R

2、eadingT:(Greettheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?Ss:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollow

3、ingquestions:1)Whatisanadcampaign?2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)Whatquestionsmustyoufirstconsiderinanadcampaign?Ss:…SuggestedAnswers:1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.Wemusthaveacleargoalandt

4、argetaudienceinmind.3.Wemustfirstconsiderthefollowingquestions:ØWhoistheaudienceforouradcampaign?-3-ØWhatdowewantouradcampaigntosay?ØHowdowereachouraudience?T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertisefortheben

5、efitofthepublicorpublicwelfare.Readthesecondarticleandanswer.1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?SuggestedAnswers:1.Anti-smoking.2.Becausethepr

6、oblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.High-schoolteenagers.4.Todiscourageyoungpeoplefromsmoking.5.Smokingkills!StepTwo:DevelopinganadcampaignT:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareproblem.DiscussthequestionsonPage19

7、withyourgroupmembers.Planning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoal,thetargetaudience,themessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.Producing:Putwhatyouhavewrittentogetherandaddalogo.

8、Youmustproofreadyouradcampaignproposalandcorrec