2019高中英语unit5insideadvertisingsectionⅰwarmingup

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1、Unit5InsideadvertisingTheappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample，someadvertisershaveappealedtopeople'sdesireforbetterfueleconomyfor

2、theircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers'money.Sometimesadvertisingisintentionallymisleading.Afewyearsago，abrandofbreadwasofferedtodieterswiththemessagethattherewerefewerca

3、loriesineveryslice.Itturnedoutthatthebreadasnotdietetic，butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin，buttherewerethesamenumberofcaloriesineveryloaf.Onthepositiveside，emotionalappealsmayrespondtoaconsumer'srealconcerns.Considerfireinsur

4、ance.Fireinsurancemaybesoldbyappealingtofearofloss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsurance

5、plansaswellasthemessageintheads，theywillbenefitfromtheadvertising.Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit？Advertisingisintendedtoappealtoconsumers.Butitdoesnotforcethemtobuytheproduct.Consumersst

6、illcontrolthefinalbuyingdecision.True(T)orFalse(F)：1．Advertisingcanpersuadetheconsumertobuyworthlessproductsbyappealingtohisbuyingmotives.(　　)2．Thereasonwhythebreadadvertisementismisleadingisthatthinslicesofbreadcouldcontainmorecalories.(　　)3．Advertisementsoc

7、casionallyforceconsumersintobuyingthingstheydon'tneed.(　　)4．Asmartconsumershouldthinkcarefullyaboutthebenefitsdescribedintheadvertisements.(　　)5．Thepassageismainlyaboutthepositiveandnegativeaspectsofadvertising.(　　)答案：1.T　2.F　3.F　4.T　5.TSection_ⅠWarming_Up_&_

8、ReadingⅠ.高频单词点击1．billboardn．布告板；广告牌2．casualadj.偶然的；随意的；临时的→casuallyadv.偶然地；临时地3．advertisern．登广告者→advertisev．做广告→advert/advertisementn．广告4．informvt.通知；告诉→informationn．信息5．associationn．协会；联