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1、CorporateStrategicCorporateStrategicTasksTasksArnoldoC.HaxTheCentralIssueforTopManagementTheCentralIssueforTopManagement--HowtoAddValueattheCorporateLevelHowtoAddValueattheCorporateLevel1.Environmentalscanatthecorporatelevel:Assessingtheexternalforcesimpactingthefirm.2.Themissionof
2、thefirm:Choosingcompetitivedomainsandthewaytocompete.3.Businesssegmentation:Selectingplanningandorganizationalfocuses.4.Horizontalstrategy:Pursuingsynergisticlinkagesacrossbusinessunits.TheCentralIssueforTopManagement(contTheCentralIssueforTopManagement(cont’’d.)d.)5.Verticalintegr
3、ation:Verticalintegration:DefiningtheboundariesofDefiningtheboundariesofthefirm.6.Corporatephilosophy:Corporatephilosophy:Definingtherelation-shipbetweenthefirmanditsstakeholders.7.Strategicpostureofthefirm:Strategicpostureofthefirm:IdentifyingIdentifyingstrategicthrusts;corporate,
4、business,andstrategicthrusts;corporate,business,andfunctionalplanningchallenges;andcorporatefunctionalplanningchallenges;andcorporateperformanceobjectives.8.Portfoliomanagement:Portfoliomanagement:AssigningprioritiesforAssigningprioritiesforresourceallocationandidentifyingresourcea
5、llocationandidentifyingoppor-tunitiestunitiesfordiversificationanddivestment.TheCentralIssueforTopManagement(contTheCentralIssueforTopManagement(cont’’d.)d.)9.Organizationandmanagerialinfrastructure:Organizationandmanagerialinfrastructure:Adjustingtheorganizationalstructures,Adjust
6、ingtheorganizationalstructures,managerialprocessesandsystems,inmanagerialprocessesandsystems,inconsonancewiththecultureofthefirm,toconsonancewiththecultureofthefirm,tofacilitatetheimplementationofstrategy.10.HumanresourcemanagementofkeyHumanresourcemanagementofkeypersonnel:Selectio
7、n,development,appraisal,personnel:Selection,development,appraisal,reward,andpromotion.TheFundamentalElementsoftheDefinitionofCorporateStrategyDefinitionofCorporateStrategy-TheTenTasksCentralFocusofCorporateStrategyTheFirmCorporateInternalScrutinyCorporateEnvironmentalScan•Missionof
8、theFirm•Economicoutlook•Bu
