麦肯锡报告，1月16Unleashing_Fashion_Growth 英文文献资料

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1、UnleashingfashionGrowthcitybycityMcKinsey’s“FashionScope”McKinsey’s“FashionScope”UnleashingfashionUnleashingfashionGrowthcitybycityGrowthcitybycityTheglobaleconomyisexperiencinganunprecedentedshiftinpowertowardemerging-marketcities.HowwillthistrendshapetheapparelTheg

2、lobaleconomyisexperiencinganunprecedentedshiftinpowerindustryinthenextdecade?Howshouldapparelcompaniescapturetowardemerging-marketcities.Howwillthistrendshapetheapparelthenextwaveofgrowthinthosemarkets,whichmaynotbeontheirindustryinthenextdecade?Howshouldapparelcompa

3、niescaptureradarscreentoday?thenextwaveofgrowthinthosemarkets,whichmaynotbeontheirradarscreentoday?NathalieRemyJenniferSchmidtNathalieRemyCharlotteWernerJenniferSchmidtMaggieLuCharlotteWernerMaggieLuUnleashingfashionGrowthcitybycityUnderstandingtheWest-to-Eastglobale

4、conomicrebalancingKeyfactsThewomen’sapparelmarketArebalancingofgreatscaleandspeedishappeningfromWesttoEastandtheglobalgrowthwillacceleratedriveneconomicbalanceisshiftingtoemergingmarkets.Infact,weareobservingthemostbytheincreasingweightofsignificanteconomictransformat

5、iontheworldhasseen.Twenty-firstcenturyChinaemergingmarkets,whichbyisurbanizingonascale100timesthatseeninnineteenthcenturyBritain,andat102025,willaccountfor55%timesthespeed.ThismeansthattheshiftmakingAsiatheworld’seconomiccenterofofapparelsalesand60%ofgravityis1,000tim

6、eslargerthantheIndustrialRevolution.growthApparelmarketgrowthreflectsthisgreatshiftTop600growthcitieswillaccountfor62%ofwomen’sThewomen’sapparelmarketsreflectsthisgreatshiftasweobservethesamemoveapparelmarket’sgrowthbytowardsfast-growingmarkets.Forapparelbrandsandreta

7、ilerstherebalancingis2025;and16outoftop20excellentnewsastheglobalwomen’sapparelmarketgrowthratewillincreaseby50growthcitiesarefromthepercentoverthenext12years.Historicallythemarkethasgrownatjustover3per-emergingmarketscentperyear;by2025thegrowthrateisexpectedtoapproa

8、ch5percentperyear.Yet,inmostmarketsthegrowthratewillslowdownandtheaccelerationisdrivenbyMaturemarketsarestillim-theincreasingweight