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《英语本科毕业论文-the manifestation of culture in advertisement》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、第11页ThemanifestationofcultureinadvertisementⅠIntroductionAdvertisementisakindofartthatcanstimulatepeople’sdesireofbuying.Itisamainpartinthestrategyofcorporateimage,andabridgethatlinesthemarketsofmanycountriesintheworld.So,whentheconsumersbuytheforeignproductsfortheiradvertise
2、ments,theymayaccepttheforeignculturemoreorlessatthesametime;Onthecontrary,itisunavoidabletousetheforeignculturemoreorlesswhilemakinginternationaladvertisement.Nowadays,inthefaceofvaried,multifarious,ubiquitousandall-pervasiveadvertisementinthesociety,youmayhaverealizedyourlif
3、estylehavealreadyinfluencedbyadvertisementdeeply,especiallyyourbehavior,dressstyle,dietandinterests,etc.Theadvertisementhasalreadybecomeanindispensablepartinmodernlife;evenitsgreatinfluenceonpeople’slifeandthemoralconceptabouttheachievement.Whyistheresoenormousinfluenceinthea
4、dvertisement?Theansweris:Culture!Sothroughtheanalysisofmanifestationofcultureincurrentadvertisement,andtheinfluenceofcultureinadvertisement,thisarticleistoreflectthemanifestationofcultureintheadvertisement.ⅡAnalyzingtheManifestationofCultureinthePresentAds.2.1Manifestationofc
5、ulturebetweenwesternandChineselocalproductsads.Themannersandcustomsarethecollectionofculturaltraditions,thebehaviortendencyandthesocialprevailingcustom,whichareformedinthelonghistoryofanation.TheyoftenhaveabigdifferenceonthepeopleofChineseandwesterncountries.Chinesenationthin
6、kinthewayofintuitionthought,andwesternnationislogicalthinking.ThereflectionofChineseintuitionthoughtisthatChinesenationhastheoverallstandardidea.2.1.1ManifestationofChineseunanimousthatisdifferentfromwesterncultureinad.ItmanifestedinmanyaspectsofChinesepeople’sdailylife,likeC
7、hinesename吉林华桥外国语学院毕业论文用纸第11页withsurnameinfrontandthegivennamebehind.IntheChineseadvertisement,thekindmanifestationisalsoquiteobvious.Everybodymusthavehaddeepimpressiononthetelevisionadvertisementof“孔府家酒”withWangJi（theactressintheplay”personfromBeijinginNewYork”）,whowasthespo
8、keswomenfor“孔府家酒”!TheTVadvertisingstartswithLiuHuan’ssong:“Surelyin,
