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1、学士学位论文天津邮轮旅游市场特征与开发策略研究系别：旅游系专业：国际饭店管理班级：旅游管理姓名：学号：指导教师：2011年4月内容摘要beconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineidentityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindingintoacircle,ha
2、rnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcore近年来,邮轮旅游已成为中国旅游业的新亮点,受到了越来越多的关注.作为中国北方重要经济中心和港口城市,天津发展邮轮旅游有着得天独厚的优势,但也受到产业发展起步晚等劣势制约。在邮轮经济高速发展及竞争日益激烈的环境下,天津邮轮旅游应加大产业扶持,整合优势资源,由于邮轮旅游具有较高的乘数效应，一些有条件的港口城市纷纷提出发展邮轮旅游的策略。本文首先介绍了邮轮旅游的内涵、特征及市场特性，接着通过对世界和我国邮轮旅游
3、市场特征研究和分析，进一步得出天津邮轮旅游市场特征，最后通过对天津邮轮旅游市场的SWOT分析，得出针对天津邮轮旅游市场开发的策略。关键词：邮轮旅游；市场特征；开发策略beconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheterminalstripterminals,onlineidentityandensurethecoppercoreisnotexposed.6.4.6enclosurewithinthesametothecablecoreprovidesbindi
4、ngintoacircle,harnesstiespacingisgenerally100mm;branchofficesshallbebindingonbothends,eachcoreAbstractInrecentyears,cruisetravelhasbecomeChina'stourismnewluminescentspot,influencedmoreandmoreattention.AsChinanorthernimportanteconomiccenterandtheportcityoftianjindevelopmentcruisetra
5、vel,hasanexceptionaladvantagebyindustrydevelopment,butalsorestrictedsuchdisadvantagesstartinglate.Incruisethehigh-speedeconomicdevelopmentandincreasinglycompetitiveenvironment,thecruiseshouldstrengthentianjinindustrialsupport,theintegrationofresources,becauseofthecruisehashighermul
6、tipliereffect,someconditionsintheportcity,thispaperputsforwardsomedevelopmentstrategyofcruisetravel.Thispaperfirstlyintroducesthecruisetheconnotation,characteristicsandmarketcharacteristics,andthenthroughtheworldandChinacruisemarketcharacteristicsresearchandanalysis,furtherdrawtian
7、jincruisemarketcharacteristics,atlastthroughthecruisemarketoftianjin,itisconcludedthattheSWOTanalysisfortianjincruisemarketdevelopmentstrategy.Keywords:CruiseTravel;MarketCharacteristics;DevelopmentStrategybeconsistentwithinthesamedisk.Alternateunifiedcorerequirementsplacedontheter
8、minalstripterminals,online
