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时间:2018-11-24
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1、中国驰名商标纯粮固态发酵目录第一章公司及产品介绍··········································2第一节习酒公司厂情介绍·····················································2一公司简介·····························································2二习酒历史·····························································3三
2、习酒荣誉·····························································3四经营理念·····························································4第二节习酒产品介绍·························································4一产品概况·····························································4
3、二产品系列·····························································4三产品特点·····························································4四成就习酒产品卓越品质的物质载体·······································5第二章白酒基础知识介绍·································-72-中国驰名商标纯粮固态发酵·······6一中国酒文化概述·
4、······················································6二中国白酒的分类·······················································7三白酒的勾兑与调味·····················································8四酒曲及其在酿酒中的作用···············································9五白酒的度数及其测定方法·············
5、··································9六白酒中的营养物质和有害物质··········································10七中国白酒的香型特点及其代表··········································11八白酒的品评与语言描述················································12九中国历届名酒评选前几名列表·········································
6、·14十中国白酒市场竞争现状及发展趋势······································15第三章促销员培训··············································17第一节基础知识篇··························································17-72-中国驰名商标纯粮固态发酵一认识自己的工作······················································17二简单掌
7、握销售的含义··················································17三促销礼仪····························································18四促销员基本心里素质要求··············································21五倒酒时的注意事项····················································21第二节促销技巧篇···········
8、···············································22一掌握习酒产品陈列的基本技巧··········································22二促销员进入餐饮酒店工作的基本流程·······
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