安庆市房地产市场的现状调研和发展趋势新 毕业论文

I 安庆市房地产市场的现状调研和发展趋势 摘要 近年来，随着中国城镇化进程的不断深化，城镇人口数的激增，民众对住房的刚性需求不断高涨，房地产行业已经逐步成为国民经济中的支柱产业之一。然而中国房地产市场的黄金发展期已经过去，从 2011 年开始，国家不断加大房地产行业宏观调控力度，自新“国五条”颁布限购、限贷政策后，货币政策再度紧缩，并限制房地产项目贷款，使得很多房地产企业陷入资金困乏的境地。在市场竞争加剧的环境下，如何增加开放商的市场营销能力，完善其市场营销体系愈加重要。本文主要是对安庆市房地产 市场的可行性 研究，并探究未来的发展趋势。 关键词：安庆房地产，现状，发展趋势，营销理念 II ANQING CITY REAL DSTATE MARKET SITUATION AND DEVELOPMENT TEEND OF RESEARCH ABSTRACT In recent years, as China's urbanization process is deepening, the surge in the number of urban population, the public rigid demand for housing rising, the real estate industry has gradually become one of the pillar industries of the national economy. However, China's real estate market has passed the golden period of development, starting in 2011, the state has increased the real estate industry macro-control efforts, rehabilitation "five countries" promulgated restriction, limited credit policy, monetary policy tightening again, and restrictions on real estate project loans , making a lot of money into the real estate business sleepy situation. Increased competition in the market environment, how to open business marketing to increase capacity, improve its marketing system more important. This article is Anqing City real estate Market feasibility studies and explore future trends. KEYWORDS: Anqing Real Estate, Status quo, Trends, Marketing Concept i 目录 摘要（中文） ...................................................... I 摘要（英文） .....................................................