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1、人邮第二辑真题TEST1READINGPART3HOWTOMARKETYOURSELFWemanageourowncareersnow.Soknowinghowtobrandandpositionyourselfinthemarketas'Meplc'atdifferentstagesofyourworkinglifeisbecominganincreasinglyvitalskill.Atleast thatiswhatimageexpertMarySpillanebelieves.'Employmentasweknowitisdecreasing.Jobs don'texist,w
2、orkexists.Inthenextdecademostofuswillbesuppliers,notstaff.Wewillhaveclientsnotbosses.Ifyouareunder30,youprobablyknowthatthereisonlyonefirmtojoinforlife:Meplc.Itpromotesyouandyourpotentialtoothers.''We'reworkinginmulti-national,multicultural,multi-corporateteamsandit'simportanttounderstandtheimplic
3、ationsofthis.Weneedtocreateapersonalbrandthatisunique,butcomplementsthebrandofthecorporationweareworkingfor.Youhavetofindawaytodoitsothatyouarenotjustatypicalemployee,'advisesSpillane.'Youhavetodecidewhatcentralvaluesyouwanttoproject,andalsowhatmayneedtoalterfromsituationtosituation.'Manypeopleonl
4、yrememberMarySpillanefortheyearsshespentrunningacosmeticscompany,butsheactuallyhasmastersdegreesininformationscienceandpolitics.Sheusedtohidethathard-hittingside,butisnoweagertoshowitandforgetaboutcosmetics.'NowthatI'mworkingin theboardroomsofmajorplcsandglobalcompanies,I'mplayingupmydegreesandma
5、nagement backgroundsothattheimagesideisseenonlyasanadditiontothevalueside,'saysSpillane.Somecontractstakelongerthanothers.'TheCitylawfirmsI'mcurrentlyworkingforarereallydifficultbecausetheydon'thaveanyideaofwhattheirbrandshouldbe,andarestillverytraditionalevenwhentalkingaboutbecomingmodern.I'msho
6、wingthemhowtodoeverythingfromchangingtheirreceptionareas-whichtendtobeveryoff-puttingwiththeirhigh-frontedreceptiondesks-tohowtomakesmalltalkthatislessformalandrigid.Companiesrebrandthemselvesallthetime,spendingmillionsonnewofficeinteriorsandsoon.Butwithoutanunderlyingchangeofattitudes,itcanprovea
7、nemptyexercise.'Shearguesthatforindividualstoo,theremustbemorethanasurfacechange,asrebrandinggoesdeeperthanamerechangeofwardrobe.Beyondadviceonappearance,shetellsclients,'Remindyourselfofwhatyouareselling:thepers
