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1、EXPLORINGTHEPRINCIPLESOFTRANSLATIONOFCOMPANYPROFILES1.Contexts1.1IntroductionofthesourcelanguagetextsThetextsofthetranslationpraciceisselectedfromwebpagesofeightrenowneddairycompanies,includingYILI,MENGNIU,Wondersunetc.thesewebpagesareconcernedwiththebackgroundinformation,including
2、theestablishmentanddevelopmenthistory;employeesandstructures;targetcustomers;productsandservice;prospectandcooperationinvitation.Inthesetexts,thereareaccuratenumbersandterminology,sprightlyrhythmsandingeniousrhetoricalexpressions.Inadition,thetextsbringinformationofthebusinessinfor
3、mationtoreadershipinanendeavourtomakeandeepimpressionandagigateforabettersenseidentityandsalevolume.Withtheaccelerationoftheglobaleconomicintegration，moreandmoreChinesecompanieshavebeenawareoftheimportanceandnecessityofcreatingEnglishwebpages.TheprimarymaterialsoftranslationfromChi
4、nesetoEnglisharethecompanyprofiles.Companyprofilesarethebusinesscardsofcompaniesandwindowsthroughwhichitisconvenientforcustomerstolearnaboutcompanies.Thetranslationqualityofcompanyprofilesdetermineswhetherthecompaniescandrawthecustomers’attention.However,becauseofthemassivedifferen
5、ceofthetranslators’Englishproficiency,translationperspective,cultures,languageuseandcognitivemodes,therearesomemistakescausedbypragmaticfailures,includingsociopragmaticfailureandpragmalinguisticfailure(PeterNewmark,1989:23).Thesemistakeshaveasevereimpactontheeffectoftargetlanguage.
6、Therefore,thetranslatorchosecompanyprofilesfortranslationinanendeavortoexploretheprinciplesandstrategiesoftranslationofcompanyprofiles.Categorizedasapopularbusinesspracticalwrtinginstyle,theSLmaterialdisseminatesandpopularizesknowledgeofscienceandtechnologyinplain,vividandclearlang
7、uage.Also,acompanyprofileisaninformationincitedtextintype.Thus,thetextsselectedfromthewebpagesareintendedforthegeneralpublic,andcarrywiththemsomeculture-specificwords.12Inspiteofdifferentcompanies,alltheprofilesarealmostofthesamegenre,styleandlanguageregister,makingitpossibleaunifo
8、rminterpretationoftheorigi
