生产运作管理之第三章ProductandserviceDesig

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1、ProductionandOperationsManagementXZhujunGuangdongPolytechnicNormalUniversity(1)IntroductionofProductionandOperationsManagement(2）OperationsStrategy（3）ProductandServiceDesign（4）ProcessSelection(5）ServiceProcessDesign（6）ChoiceofTechnology?（7）Process-FlowA

2、nalysis（8）ManagingQuality(9)QualityControlandImprovement（10）SupplyChainManagement（11）Forecasting（12）FacilitiesandAggregatePlanning（13）SchedulingOperations（14）ProjectScheduling（15）Independent-DemandInventory（16）MaterialsRequirementsPlanning（17）Just-In-Ti

3、meManufacturingIIIProductandserviceDesignProductdesignprocessTheproductdevelopmentprocessQFDValueanalysisTaskUnderstandtheproductdevelopmentprocessforbothmanufacturedandserviceproducts.Demonstratehowthedevelopmentofproductscanhavesignificanteconomicimpa

4、ctonthefirm.Aligndesignwiththedesiresofthecustomerbyusingqualityfunctiondeployment(QFD)concept.Beintroducedtoproductdevelopmentperformancemeasures.TheproductdesignprocessCompaniesspecializedinthedesignofproductsContractmanufacturers:anexamplefromautomob

5、ileindustry(headlightandtaillightassemblies,theelectronicequipment)FoxcomCorecompetency:therearethreecharacteristics1.Itprovidespotentialaccesstoawidevarietyofmarkets.2.Itincreasesperceivedcustomerbenefits.3.Itishardforcompetitorstoimitate.ExamplesHonda

6、:enginesVolvo:safetyBlackandDecker,theU.S.manufactureroftools:thehomeworkshopmarket.Thehomecleaningandmaintenancemarket.Thekitchenappliancemarket.Theproduct(NEWproduct)developmentprocessStrategiesfornew-productinformationMarketpull:makewhatitcansell.Tec

7、hnologypush:createdemandsInterfunctionalview:New-productdevelopmentprocessConceptdevelopmentProductdesignPilotproduction/testingthreephasesPHASE0:PHASE1:PHASE2:PHASE3:PHASE4:PHASE5PLANNINGCONCEPTSYSTEM-LEVELDETAILTESTINGANDPRODUCTIONDEVELOPMENTDESIGNDES

8、IGNREFINEMENTRAMP-UPMARKETINGArticulatemarketCollectcustomerDevelopplanforDevelopDevelopPlaceearlyopportunity.needs.productoptionsmarketingplan.promotionandproductionwithdefinemarketIdentifyleadandextendedlaunchmaterials.keycusto