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1、WhyTaiwanDevelopersCan’tMakeMillionHitiOSGameApps猴子靈藥半路blog.monkeypotion.netBeforeWeStartWhy‘Taiwan’?WhereIwasbornWhereIliveWhereIloveWhy‘Games’?WhatIampassionateaboutWhatIdedicatetolifelongmasteryWhy‘iOS’?WhatIfocusonasanindieDevelopgamesoniOSplatformWhy‘MillionHit’?It’sam
2、ilestone!MilestoneoflibertyandmoreQuickMathAppprice:$0.99Developer’sshare:70%Exchangerate:1USD=29NTDSalesvolume:1,000,0000.99x70%x29x1M=20,097,000Milestone:20,000,000EarnagoodlivingQuitdayjob=FireyourbossBeafulltimeindieStartastartupEnjoyliberty,happiness,pain&newlifeWhatIA
3、mNotGoingToTalkProgrammingtechniquesDesignperspectivesDevelopmentmethodsMarketing&promotiontricksHowtosurvivewithoutsalaryHowtomakeamillionhitappWhatIAmGoingToTalkMindsetMindset&PitfallsPitfallsTargetAudienceIndieStudioCompanyWanna-beIndieLet’sGetStartedWhyWeCan’t?!!Pitfall
4、#1Thereareonly300,000*iPhoneusersinTaiwanIt’strue!AlsoafalseassumptionFACT:Over100millioniOSdevicesworldwide*unofficialestimatednumbersPitfall#2TargetonlyatTaiwan/ChinesemarketHowmanyiOSusersaregamers?Dotheypayforgameapps?FACT:Sincetheworldhasopenedtoyou,youdon’thavetolimit
5、yourselfPitfall#3GuaranteeforsuccessBossaskingforprofitplanKPInumbersonshoulderFACT1:NoprovenformulaforsuccessFACT2:It’sabadnews&agoodnewsPitfall#4Findoutwhatsells,andthencloneitanywayPreyonTop100chartsPursuithotgamegenresFACT:FollowingthetrendblindlycandrownyouPitfall#5The
6、segamesaredamnsimple!DoodleJump,AngryBird,etcTheyarejustluckyFACT1:Devil’sinthedetailsFACT2:ProfessionalsareexpensiveFACT3:FocusonwhatyoucancontrolPitfall#6QuantityoverqualityAllthewayto$0.99EstablishabrandbyreleasingalargenumberofproductsFACT1:Don’tcountonlotteryticketsFAC
7、T2:ThinkpricingstrategyseriouslyPitfall#7Smallteam&quickplanMMO:30manx12monthiOS:3manx3monthTraponMysticalMan-MonthFACT:UnrealisticprojectplanleadstomiserablefailurePitfall#8TesttemperatureontoesAim,fire!Andthen...forgetTrynextoneFACT:AchievingSuccessneedspersistence&passio
8、nPitfall#9DeveloponlylowriskproductsMahjong,Poker,andTDgamesSafebetforIPOcompanies
