[管理学]国际市场营销

[管理学]国际市场营销

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时间:2019-07-16

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1、Automotiveindustryisahighcorrelationofscalebenefitsareobvious,theimportanceofcapitalandtechnologyintensiveindustries,isworthyofmoderneconomicgrowth,leadingindustriesandpillarindustries,butalsoacountry'spillarindustries.Historyshowsthateconomicgrowthindeve

2、lopedcountries,theautoindustryeconomictake-offprocesshasplayedaleadingroleinthenewcentury,therapiddevelopmentofChina'sautomobileindustry,China'sautomarkethasgrown,andhasbeenrankedthirdintheworld,secondonlytotheUnitedStatesandJapan.ThedevelopmentprocessofC

3、hina'sautomobileindustry In1971,China'sautooutputexceeded10millionunits; In1980,automobileproductionexceeded200000; In1992,automobileproductionexceededonemillion; In2002,theautomobileproductionexceeded3million; In2003,automobileproductionexceeded400m

4、illion; In2006,thenewproductionof1.57million,growth28%Competition Atpresent,Chinahas355brands,ofwhich69%ownbrand,butin100carbrands,ownbrandonly37.Domesticsalesofcars,thejointventureproductionofforeignbrandsaccountedforabout90%marketshare,domesticbrandsar

5、emainlyconcentratedinlow-emissioneconomycar,thereareGeely,Chery,Hafeiandsoon.Competition Atpresent,Chinahas355brands,ofwhich69%ownbrand,butin100carbrands,ownbrandonly37.Domesticsalesofcars,thejointventureproductionofforeignbrandsaccountedforabout90%market

6、share,domesticbrandsaremainlyconcentratedinlow-emissioneconomycar,thereareGeely,Chery,Hafeiandsoon.China'sautoanalysisofthepoliticalenvironment Supportofnationalpolicy: 1,thenationalstrategyofindependentinnovationintheEleventhFive-YearPlanasanationalstr

7、ategyofindependentinnovation,China'sautomobileindustrypointedoutthedirection. 2,thestate'sindustrialpolicies.Asanationalfocusonthedevelopmentofpillarindustries,thestateinvestedalotofhuman,financial,andaccumulatedacertainamountoftalentandexperiencetolayth

8、efoundationforfurtherdevelopment. 3.Bansmallcars.NationalDevelopmentandReformCommissioninJanuary2006,sixdepartmentsjointlyissuedacircularrequestingthecancellationofallforenergy-savingsmallcarsdrivingroutesandtaxiop

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