《国际商务英语函电》课件-unit1信函写作1

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1、lessononebasicsofbusinessletters商务信函基础2021/7/251LearningObjectivesAfterstudyingthelesson,youshouldbeabletoKnowprinciplesofbusiness-letterwritingKnowpartsofabusinessletterLearnthestylesofabusinessletterLearnsomegeneraltipsofwritingabusinessletterbystudyingsampleletter

2、s2021/7/252I.BusinessLetter-Writing1.IntroductiontoBusinessLetter-WritingQ:Whatdoyouthinkistheimportanceofbusinessletter-writing?KeyTerms:InternationaltradeBusinesscorrespondenceBusinessnegotiationImportance:Businesslettersareofcrucialimportanceintheconductofbusiness

3、activities.Theyplayanessentialroleinacompany’scorrespondencewiththeoutsideworld.2021/7/2532.PrinciplesofBusinessLetter-Writing7“C”sCourtesy礼貌Consideration体谅Completeness完整Clarity清晰Conciseness简洁Concreteness具体Correctness正确2021/7/254Whatarethefunctionsofallbusinessletter

4、s?1)Toaskforandgiveareplytoanenquiry,offer,orderorcomplaint.2)Tokeeparecordofalltheimportantfactsforreadyreference.2021/7/255ElementsofBusinessLettersandTheirPositionsintheLetter:LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutationSubj

5、ectLineorCaption_________________________________________________________________________________________________________________________________________________________ComplimentaryCloseSignaturec.c.PostscriptBodyoftheletter2021/7/256FullBlockFormat:齐头式LetterheadDat

6、e:____________InsideAddress__________________________________Salutation:___________________________________________________________________________________________________________________________________________________________________________________________________

7、_______________ComplimentaryClose,SignatureBody2021/7/257IndentedFormat:缩行式LetterheadDate:___________InsideAddress___________________________Salutation:___________________________________________________________________________________________________________________

8、___________________________________________________________________________________________________________________________________