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1、ExCERpTfromtheDigitalIQIndex®:SpecialtyRetailToaccessthefullreport,contactmembership@L2ThinkTank.comJune25,2013SCOTTGALLOWAYSpecialtyRetailNYUStern©L22013L2ThinkTank.comExCERpTfromtheDigitalIQIndex®:SpecialtyRetailDigitalIQIndex®:Toaccessthefullreport,c
2、ontactmembership@L2ThinkTank.comJune25,2013SpecialtyRetailOpportunityWatchtheSpecialtyRetailVideo&THREATClicktoPlayE-InfluenceWhilee-commercesalestakecenterstageinearningscallsandmanagementSpecialtyretailanddigitalhasbeenarecipeforgrowth.meetings,therea
3、lpayoffofdeftdigitalinvestmentsmayberealizedin-store.Anearlyinnovator,thesectorhasuseddigitaltogrowAlthoughonlinesales(PCandmobile)areexpectedtoreach$262billionthisyear,3theInternetwillinfluence$1.2trillionofsales,or43percentofretailsales.4on-andoff-lin
4、esales,whileleveragingnewtechnologiestofacilitatemultichannelstrategyandemployingCRMasFurthermore,by2016,mobilewillinfluence$689billioninsales,whichismorethan20timestheestimatedm-commercedollars.Themostsuccessfulspecialtytheconnectivetissuebetweenbricks
5、andclicks.retailersareprioritizingtechnologyinvestments,organizationalincentives,andThegrowthofe-commerce,alreadyeightpercentoftotalretailsalesintheattributionmetricstodriveonlineandin-storegrowth;however,moststillhaveaU.S.,willoutpacesalesgrowthatbrick
6、-and-mortarstoresoverthenextfivelongwaytogo.While69percentofretailersinthestudysupportonlinepurchaseyearstoreach$370billioninsalesby2017.1Althoughspecialtyretailhaswithin-storereturn,just14percenthavemadetherequisiteinvestmentsatpointriddenthiswaveofgro
7、wth,thereisoneplayerthatloomslargerandlargerofsaletosupportin-storepickup—andonlyahandfulhavethecapabilitytoshiponthehorizon—Amazon.Whilee-commercegrew13percentYOYinQ1fromthestore,aservicethatprovidesformoreflexibleinventorymanagement.2013,Amazon’sreven
8、ueswereup22percenton$16billioninrevenue.2ThereisalsosubstantialopportunityforretailerstomakemoretacticalThenemesisofbigboxretailispursuingshareacrossallsectorsofretail.Ininvestments,includingstorelocatoroptimization,useofemailmar
