MillwardBrown-2013,10,Perspectives_v6-3

MillwardBrown-2013,10,Perspectives_v6-3

ID:40085281

大小:2.60 MB

页数:24页

时间:2019-07-20

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3、bileMattersMorethanEverKnowledgePointsDoesHumourMakeAdsMoreEffective?AcknowledgementsShareAnexcerptfrom“TheMeaningfulBrand”ByNigelHollisBuytheBookPublisher:PalgraveMacmillanACrisisofAvailableOctober22,2013Amazon.comKindleConfidenceiBooksBarnes&NobleinMark

4、eting800-CEO-ReadTheworldofmarketingisinfinitelymorecomplexthanitwaswhenIstartedmycareeroverthreedecadesago;thatmuchisindisputable.Buttheessentialprocessbywhichmarketingbuildsabrandandaddsvaluetoabusinesshasnotchanged.Why?Becausehumannaturehasnotchanged.A

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7、omTheMeaningfulBrandbyNigelHollis.Copyright©2013bytheauthorandreprintedbypermissionofPalgraveMacmillan,adivisionofMacmillanPublishersLtd.“THEULTIMATEROLEOFASTRONGBRANDISTOCOMMANDAPRICEPREMIUMOVERCOMPARABLEPRODUCTS”assets.Weignorewhatmakespeoplewanttobuybr

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