资源描述:
《Transactions and Strategies Economics fo...》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TransactionsandStrategiesEconomicsforManagementThispageintentionallyleftblankTransactionsandStrategiesEconomicsforManagementROBERTJ.MICHAELSMihayloCollegeofBusinessandEconomicsCaliforniaStateUniversity,FullertonAustralia•Brazil•Japan•Korea•Mexico•Singapore
2、•Spain•UnitedKingdom•UnitedStatesTransactionsandStrategies:©2011South-Western,CengageLearningEconomicsforManagementALLRIGHTSRESERVED.NopartofthisworkcoveredbythecopyrightRobertJ.Michaelshereonmaybereproducedorusedinanyformorbyanymeans—VicePresidentofEditor
3、ial,Business:Jackgraphic,electronic,ormechanical,includingphotocopying,recording,W.Calhountaping,Webdistribution,informationstorageandretrievalsystems,orPublisher:JoeSabatinoinanyothermanner—exceptasmaybepermittedbythelicensetermsherein.Sr.AcquisitionsEdit
4、or:SteveScobleSupervisingDevelopmentalEditor:Forproductinformationandtechnologyassistance,contactusatJenniferThomasCengageLearningCustomer&SalesSupport,1-800-354-9706EditorialAssistant:LenaMortisForpermissiontousematerialfromthistextorproduct,submitallrequ
5、estsonlineatwww.cengage.com/permissionsSr.MarketingManager:JohnCareyFurtherpermissionsquestionscanbeemailedtoMarketingCoordinator:SuellenRuttkaypermissionrequest@cengage.comMarketingSpecialist:BettyJungContentProjectManager:CliffKallemeynLibraryofCongressC
6、ontrolNumber:2009940356MediaEditor:DeepakKumarSr.ArtDirector:MichelleKunklerISBN-13:978-0-538-78609-6FrontlistBuyer,Manufacturing:SandeeISBN-10:0-538-78609-4MilewskiInternalDesigner:JuliCook/South-WesternCengageLearningPlan-It-Publishing,Inc.5191NatorpBoul
7、evardCoverDesigner:RoseAlcornMason,OH45040USACoverImage:©JustinGuariglia/CorbisCengageLearningproductsarerepresentedinCanadabyNelsonEducation,Ltd.Foryourcourseandlearningsolutions,visitwww.cengage.comPurchaseanyofourproductsatyourlocalcollegestoreoratourpr
8、e-ferredonlinestorewww.CengageBrain.comPrintedintheUnitedStatesofAmerica123456713121110BriefContentsPrefacexviPART1CreatingEconomicValue1CHAPTER1ReasoningwithEconomics:ModelsandInformation3CHAPTER2Transaction