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1、目录[第1课]怎么说服风险投资者2[第2课]让我们将孩子们培养成企业家19[第1课]怎么说服风险投资者E01Goodmorning.MynameisDavidRose.Iamaserialentrepreneurturnedserialinvestor.AndbytheuseofpitchingPowerPointstoVCs,IhavepersonallyraisedtensofmillionsofdollarsfromVCsthroughPowerPointpitches.Andthen,turningroundtotheothersideoft
2、heequation,IhavepersonallysupervisedtheinvestmentoftensofmillionsofdollarsintocompanieswhohavebeenpitchingmewithPowerPointpresentations.SoIthinkit'ssafetosayIknowalittlebitabouttheprocessofpitching.So,theveryfirstquestionthatyou'veallgottofigureoutis:whatisthesinglemostimportan
3、tthingthataVCislookingforwhenyoucometothempitchingyournewbusinessidea?Andthereareobviouslyallkindsofthings.Therearebusinessmodels,andtherearefinancials,andtherearemarketsandthereisthat.Overall,ofallthethingsthatyouhavetodo,whatisthesinglemostimportantthingtheVCisgoingtobeinvest
4、ingin?Somebody?What?(Audience:People.)DavidS.Rose:People?You!That'sit--youaretheperson.E01早上好。我叫DavidRose。我以前是个连续创业者,后来变成了连续投资者。我用powerpoint做演讲，集资我亲身利用Powerpoint从风险投资者那儿，集过千万美金。当我变成了一个投资人之后，我自己监督了对多个公司的千万美金的投资。他们也是用PowerPoint演讲来打动我给他们投资。我想，这些可以让我自信的说我对集资还是有一点了解的。你第一个要想明白的问题就是：当
5、你去给投资人展示你的商业计划的时候，他们最想要的是什么？当然有很多的因素，比如商业模型，财务，还有市场。但是，在所有你要做的事中，哪一样是投资人最看重的呢？谁来猜猜？是什么？观众：人。人？你！没错，就是你。其实整个集资演讲的过程就是要说服投资者，你就是这个Andsotherefore,theentirepurposeofaVCpitchistoconvincethemthatyouaretheentrepreneurinwhomtheyaregoingtoinvesttheirmoneyandmakealotofmoneyinreturn.Now,h
6、owdoyoudothis?Youcan'tjustwalkupandsay,youknow,"Hi,I'mareallygoodguy,andagoodgirl,andyoushouldreallyinvestinme."Right?So,inthecourseofyourVCpitch,youhaveaveryfewminutes,andmostVCpitches--mostangelpitchesareabout15minutes,mostVCpitchesshouldbelessthanhalfanhour.People'sattention
7、spanafter18minutesbeginstodropoff,testshaveshown.Sointhat18minutes,or10minutes,orfiveminutes,youhavetoconveyawholebunchofdifferentcharacteristics.Youactuallyhavetoconveyabout10differentcharacteristicswhileyou'restandingupthere.What'sthesinglemostimportantthingyou'vegottoconvey?
8、What?(Audience:Integrity.)DSR:Boy,ohboy,ohboy!Andthat'
