外贸英语函电课件Unit_3

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'外贸英语函电课件Unit_3'
Unit 3Establishing Business RelationsObjective n Importance n Channelsn Writing stepsn Sample When writing a letter of establishing business relations, tell your receiver how you get his name and address, what your business line is, state your idea and purpose, express your hope to cooperate in future business and to get an early reply.The channels to get information about prospective dealers n attendance at the export commodities fairs or exhibitions(Canton Fair广交会);n the chambers of commerce(商会), the commercial counselor’s offices(商务参赞) or other commercial institutions at home and abroad.n the introduction from business connections;n mutual visits by trade delegations(贸易代表团) or groups;The channels to get information about prospective dealers n market investigations;n self-introduction by customers them-selves;n banks;n advertisements in newspapers and magazine.Writing stepsn 1)The source of his information (关于寄信 人获得收信人情况的渠道的表达方式:)n 2) The sender’s intention of writing the letter写信意图n 3) The business scope of the sender’s firm 业务范围 n 4) The reference as to sender’s firm’s financial position and integrity 资信情况 n 5) An incentive to reply (closing)ØTypical expressions n 1)The source of his information (关于寄信人 获得收信人情况的渠道的表达方式:) – a. We have obtained your name and address from … – b. Your firm has been recommended to us by… – c. Through the courtesy of …, we come to know your name and address. – d. We owe your name and address to … – e. We are indebted to … for your name and address. – f. Your name and address have been given to us by… – g. On the recommendation of …, we have learned with pleasure the name and address of your firm. n 2) The sender’s intention of writing the letter 写信意图 – a. We are writing to you in the hope of entering into/ establishing/ building up business relations with you. – b. We take the liberty of writing to you with a view to establishing business relations with you. – C. We take this opportunity to write to you in … – take advantage of this opportunity … – avail ourselves of this opportunity … n 3) The business scope of the sender’s firm 业 务范围 – a. Our company handles, deals in, trades in, is in the line of ) the import and export of …(经营…产品进出 口) – Handle exclusively, deal …in , trade … in(独营) – b. We specialize in the export of …(专营) – c. We are one of the largest … importers in our country and have handled with various kinds of the products for about ten years. – D. We are introducing ourselves as one of the largest/leading importers of … n 4) The reference as to sender’s firm’s financial position and integrity 资信情况 – a. Our bankers are the Bank of China. They can provide you information about our business and finances. – b. For our credit standing, please refer to the following bank. – c. As to our standing, we are permitted to mention the Bank of China, as a reference. – d. As to our financial standing, we refer you to Bank of China. n 5) An incentive to reply (closing) – a. We are looking forward to your early reply. – b. We hope to receive your reply at your earliest convenience. – C. We are anticipating / awaiting your early reply.(期待) Three types of letters concerning establishment of business relationsn 1. Self-introduction by exporter(letter1,2,4)n 2. Self-introduction by importer(letter 3,5)n 3. Transferring business relations (letter 6)1. Self-introduction by exporter (letter1,2,4)n 1)介绍信息来源(得知对方公司情况)n 2)自我介绍经营范围和意图n 3)介绍产品n 4)寄送资料n 5)期望询盘n 6)结尾2. Self-introduction by importer (letter 3,5)n 1). 信息来源n 2). 写信意图n 3). 自我介绍(拟进口的产品)n 4). 要求寄送资料n 5). 保证,期待早日回复Letter 1 Asking to Establish Business Relations 1.through the courtesy of… “承蒙某人 的好意/介绍” n Through the courtesy of…, we have learned / known that…2.the Commercial Counselor’s Office 商务参赞处Letter 1 Asking to Establish Business Relations 3. cotton piece goods “棉织品、棉布” 4. be interested in doing…e.g. They are interested in setting up a joint venture with our company.Letter 1 Asking to Establish Business Relations 5.specialize in “专门做…,专业于…”e.g. He works in a company specializing in software.6. establish business relations with sb. “与…建立 业务关系”n enter into trade relations with sb.e.g. We’re very glad to establish business relations with you.Letter 1 Asking to Establish Business Relations 7.at an early date “早日,尽早”8.be excellent in quality and reasonable in price “品质优良,价格合理”Letter 1 Asking to Establish Business Relations 9.under separate cover “另函,另寄”e.g. We will send you our pri
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