2019版一轮优化探究英语（人教版）练习：必修五 Unit 2 The United Kingdom Word版含答案

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1、Ⅰ.阅读理解ABringanygroupofbusinessownersormanagerstogether，askthemthebestwaytopromotetheirorganizations，andyou'llgetdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness，tryingtofindthesinglechoiceisrarelywise.You'llseebusinessownersandmanagerstryradioadvertising.Whentha

2、tdoesn'tproducetheresultstheywant，they'llchangetosendingdirectmail.Whenthatdoesn'tcreateajumpinsales，they'llbuyTVcommercials.Whenthatfallsshortoftheirexpectations，they'lltryanewonlinestrategy...anditgoesonandon.Formostcompanies，thebestapproachisamixofdifferentchannels，organizedinways

3、thatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors，includingthecompanyitself，itsaudience，themessagebeingconveyed，theenvironment，andmanymore.Justthatradioworkedwellforacompany'slasteffortdoesn'tmeanthatTVadvertisingwouldn'tbeabetterchoi

4、cethistime.Ormaybetherightchannelisdirectmail.There'snosimpleanswer，becausetherearesomanyvariables.Ifyouraudienceisbroad，thenmayberadioornewspaperadvertisingistherightchoice.Ifyou'retargetingacarefullydefinedgroup,suchasformercustomers，directmailoremailwillprobablyperformbetter.There

5、aretwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'sneeds，becauseitjustdoesn'texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness，youneedtodomorethanalittlelearning.You'llreallyneedtounderstandyourcus

6、tomers，yourmarketplace，yourcompetitors，andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation，butnotanother.[语篇解读]　本文为一篇说明文.作者介绍了公司常用的促销策略.1．AccordingtoParagraph1，thereareno.A．cheapads　　　　B．unsuccessfuladsC．perfectadsD．al

7、lpurposeads解析:推理判断题.根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案.这不足为奇.为了达到他们预想的促销效果，公司不断采取不同的方式做广告.由此可推出:没有完美的广告，故答案为C项.答案:C2．Whatisthebestwaytopromoteabusiness?A．Usingachannelthatservesallofyourbudget.B．Puttingadsonvariouschannelsatthesametime.C．Creatinganadthatappealstoallyourcust

8、omers.D．Adve