高中英语必修Book3unit4同步检测.doc

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1、Unit4同步检测Ⅰ.阅读理解AYoungchildrenaretrustingofcommercialadvertisementsinthemedia，andadvertisershavesometimesbeenaccusedoftakingadvantageofthistrustingoutlook.TheIndependentTelevisionCommission，regulatoroftelevisionadvertising，hascriticizedadvertisersfor“misleadingness”inanefforttocon

2、troladvertisers’useoftechniquesthatmakeitdifficultforchildrentojudgethetruesize，action，performance，orconstructionofatoy.Fantasyisoneofthecommontechniquesinadvertisingthatcouldmisleadyoungaudience.Inchildren’sadvertising，advertisersaremorelikelytoincludefantasythanadvertisementsai

3、medatadults.InacontentanalysisofCanadiantelevision，theauthorStephenKlineobservedthatnearlyallcommercialsforcharactertoysfeaturedfantasyplay.Childrenhavestrongimaginationsandtheuseoffantasybringstheirideastolife，butchildrenmaynotbeadeptenoughtorealizethatwhattheyareviewingisunreal

4、.Fantasysituationsarefrequentlyusedtoattractchildren’sattention，particularlyinfoodadvertising.Advertisementsforbreakfasthavebeenfoundtobeespeciallyfondoffantasytechniques.Generally，thereisuncertaintyastowhetherveryyoungchildrencandistinguishbetweenfantasyandrealityinadvertising.T

5、heuseofpopstarssuchassingersandmoviestarsiscommoninadvertising.Theintentionisforthepositivequalitiesofpopstarstobetransferredtotheadvertisedproductandforthetwotobecomelinkedinaudience’smind.Inchildren’sadvertising，thepopstarsareoftenvividfiguresfrompopularcartoons.Inrecentyears，t

6、heroleofpopstarsinadvertisingtochildrenhasoftenbeencombinedwiththeconceptofhostselling.Hostsellinginvolvesadvertisementswithregularprogramminginawaythatmakesitdifficulttodistinguishonefromtheother.Hostsellingoccurs，forexample，whenachildren’sshowaboutacartoonlioncontainsanadvertis

7、ementinwhichthesamelionpromotesabreakfast.ThepsychologistDaleKunkelshowsthatthepracticeofhostsellinghasreducedchildren’sabilitytodistinguishbetweenadvertisingandtheprogrammaterial.Meanwhile，healsoshowssomeothertrickyadvertisements.【文章大意】　这是一篇议论文。文章主要探讨了电视广告对于孩子的影响。1．Whatcanwelear

8、naboutthefantasytechniquefromthepassage?