新编商务函电电子教案全套配套课件左飚 函电电子教案9.ppt

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1、英语商务函电第九章发盘与还盘Chapter9OffersandCounteroffers课型讲练课时4班级日期课题发盘与还盘教学目的了解并掌握发盘函与还盘函的格式及写作特点知识点教学目标理解应用重点掌握发盘函的格式及写作特点▲▲▲还盘函的格式及写作特点▲▲▲反还盘函的格式及写作特点▲▲▲接受还盘与订货信函的格式及写作特点▲▲▲教学要求样信中的语言点▲▲样信中的商务知识▲作业内容背诵常用语句；各写一封申请函、推荐函与辞职函；每节所有练习。授课计划授课程序一、复习及作业评点二、有关发盘的基本知识三、发盘函样例的语言及商务知识点讲解四、第一节课堂练习五、有关还盘

2、的基本知识六、还盘函样例的语言及商务知识点讲解七、第二节课堂练习八、有关反还盘的基本知识九、反还盘函样例的语言及商务知识点讲解十、第三节课堂练习十一、接受还盘与订货信函样例的语言及商务知识点讲解十二、第四节课堂练习十三、相关链接及布置作业第一节发盘（实盘与虚盘）Section1Offers(FirmOffersandNon-firmOffers)An“offer”isthetermsandconditionsgivenbythesellerinresponsetoanenquirymadebythebuyerforacceptanceinordertoco

3、ncludeadeal.Inabusinesstransactionanoffercanbea“firmoffer”ora“non-firmoffer”.Afirmofferisawrittenofferthatisnottobewithdrawnoramendedduringthevalidity.Inanon-firmofferthetermsandconditionscanbechangedoramended.Anon-firmofferoftenplaystheroleasaquotation.However,anon-firmofferwille

4、ventuallybemadeintoafirmofferinordertobeeffectiveinatransaction.LanguagePointsintheSpecimenLettersnetadj.净的netprice实价，净价（不含佣金或折扣）netweight净重（不包括皮重）netprofit净利，纯利►比较：gross总的，（重量、利润等）毛的grossincome总收入，毛收入Theabovequotationissubjecttoourfinalconfirmation.subjectto需要，由…而定，取决于Oncethecarg

5、oisunloaded,itwillbesubjecttotheusualcustomsprocedures.subjecttoimportlicenseavailable朗读ReadingAloudPleasereadthespecimenletters.练习ExercisesPleasedoExercisesI,IIandIII.第二节还盘Section2CounteroffersWhenthereceiverdisagreeswiththeoffersenttohimorherandmakessomechanges,thechangedoneisca

6、lleda“counter-offer”,whiletheoriginalone,whenexpired,willbereplacedbythecounter-offer.Ifitisamendedagain,anothercounter-offerismadeuntilanacceptableoneisworkedout.Thisfinalandacceptedofferisfirmandlegallybindingonbothparties.Itisnotuncommonforabusinessnegotiationtogothroughseveral

7、roundsofofferandcounter-offerbeforeanagreementisreached.LanguagePointsintheSpecimenLettersLiuzaoTownship,NanhuiIndustrialZone南汇工业区六灶镇province（省），county（县），township（镇），village（村）ShanghaiHuangpuDistrict（上海市黄浦区）paymentterms付款条件thecaptionedgoods标题上所列的商品deliverydate交货日期asarule(=usually

8、)通常，一般confirmedletterofcredit保兑信用