电子商务专业英语1(实例教学).ppt

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1、电子商务专业英语（1）郝晓玲(第一讲)2009.9Arrangement:(1)learnthee-businessenglish(thisterm)(2)learnbusinessenglish(nextterm)Aboutgrade:(1)Homework+performance(30%)(2)Middletermexam(20%)(3)Finalexam(50%)Howtolearne-businessEnglishandthetextHowtolearne-businessandthetext1)Professionword(1—3wee

2、k)2)Translatethesentence(4---8week)3)Understandthetext(1---15week)4)Dosomehomeworkonline(sometime)5)Readtheprofessionalenglishliterature(10—15week)Whatyoushoulddoafterclass?1)Rememberthenewwords2)Previewthetexttoanswermyquestionsaboutthetextandfindthedifficultiesinthetext3)Bul

3、ildagrouptofinishabighomeworkfindaEnglishprofessionalliteraturefromdatabaseGrouphomework(20minutes)Newwordchallenge(1—3week)Roleplay---Textdiscussion(businessplan)Roleplay---e-businesswebsiteintroductionRoleplay(12--16week)---professionalliteratureintroductionRequirements(chap

4、erterone)Bytheendofthislesson,youshouldbeableto□ defineECandknowitsvariouscategories;□ describesomebusinessmodles;□discussthebenefitofECtoorgconsumerssociety;Requirements(chaperterone)□discribethelimitationsofEC□discussthecontributionofECinhelpingorgrespondtoenvironmentalpre

5、ssures;□discusssomemajormanagerialissuesregardingECOverviewofelectroniccommerceAbstract:ThechapterintroducesthebasisconceptofECanditsclassifications;benefitsandlimitationsofEC;thedigitalrevolutionandtheeconomicimpactofEC…NewWords(P36；1.1—1.5)Affiliatemarketingn.关系营销Brick–andmo

6、rtarn.实体B2En.公司对雇员Click–andmortara.虚拟兼实体Collaborativecommercen.协同商务Corporateportalsn.公司门户Customization定制E-tailingn.电子跟踪Boffinsn.（俚）科技人员EDIn.电子数据交换Pentagonn.五角大楼（美国国防部大楼）E2Ea.交易对交易mainframesn.计算机主机Exchangen.交易平台Grouppurchasingn.团购IOSn.跨组织信息系统hookupn.无线电通讯网IntrabusinessECn.企业内电子

7、商务Gridn.格网packetswitchingn.封装交换Intranetn.内部网feasibilityn.可行性Location-basedcommerce区域移动商务malfunctionn.故障protocoln.协议；规程Bitn.二进位制，比特Masscusomizationn.团体定制Publicportalsn.公共门户Revenuemodlen.收益模式Reverseauctionn.逆向拍卖Valuepropositionn.价值取向Verticalmarketplacen.垂直市场Virtualcommunities虚拟社

8、区Viralmarktingn.传销Privatenetworksn.专用网络Value-addednetworksn.增