市场销售会议.doc

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1、TRAININGACTIVITYOUTLINE培训活动纲要Task:Sales&MarketingMeeting任务:市场销售会议Code序号:OH-SM-RM-D004Objectives:Attheendofthissession,eachtraineewillbeabletoprovideahighlyFocusedapproachtothesalesactivitiesandreviewtheplanningonceeverytwoweeks.目的:课程结束后，每个销售部员工将能够提供高质量的

2、方法进行销售活动，每两星期回顾一次销售计划。Standard:TheSales&MarketingMetingistobeheldatleastonceeverytwoweeks.标准:市场销售会议至少每两个星期举行一次。Resources:Whiteboard,FlipChart,LCD,培训器材:白板，翻转展示板，LCDMethod培训方式TrainingSteps培训步骤Time时间Question提问BuzzGroup分组讨论LectureAndDemonstration讲解和展示BuzzGr

3、oup分组讨论LectureF/C讲解Questions提问Self-introduction自我介绍Prologue:开场白DoesanyoneattendSales&MarketingMeetingbefore?谁曾经参加过市场销售会议？DividedtwogroupstohaveSales&Marketingmeetingwithin5minutes,thenthegroupleaderwilltellingalltraineeswhatisStandardofsales&Marketing?将

4、学员分为两组在5分钟内开一个短暂市场销售会议，组长将告诉所有学员市场销售会议的标准。beforethispracticethegroupleaderwillbehavesales&marketingmeetingstandard&procedure.事先将标准程序给组长。(组长事先安排好)AlltheStandardwillwritteninflipchartandexplainreasonforeachitem:所有的标准将写在翻转展示板上，逐条讲解。Dividedtraineesintwogrou

5、pstodiscusswhatisprocedureofsales&marketingmeetingthencritiqueafterdiscussion.将学员分为两组讨论什么是市场销售会议的程序然后评估。GiveProcedure:(showsteponpreparedflipchart1)用翻转展示板展示所有的程序AreyouallclearabouttheSales&MarketingMeetingProceduresorhavesomeothercomments?是否都清楚市场销售会议的标准

6、和程序，谁还有其他的观点？1minute5minutes20minutes15minutes10minutes5minutesTest测验Summary总结Askkeypointstoreviewthissession(keypointinFlipchart2)提问式回顾课程要点。(重点强调)AlldepartmentheadorattendancemustbemakeplanningbasicontheDirectorofSales&MarketingsuggestionreporttoDirect

7、orofSales&MarketingandGeneralManager,salesdepartmentwillfollowup.各部门代表将跟据本部门的实际情况制订相关的措施，在会议结束后汇报给市场总监及总经理。由市场销售部负责跟进。Thanksforalltraineestoattendthissessionanddoesanyonehassomeproblems,pleasedon’thesitatetocontactwithme.感谢所有学员的参与，还有什么问题请随时与我联络。5minutes

8、Total61minutes