我国网络会展发展分析研究毕业论文.doc

《我国网络会展发展分析研究毕业论文.doc》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、我国网络会展发展研究摘要会展业是新兴的服务行业，也是现代最具发展潜力的行业之一。我国每年举办的各类展会已达三千多个。预计今后儿十年，会展业仍将保持强劲发展势头。会展业为国家经济发展提供了动力，但国家也为会展的举办投入了大量的人力、物力和财力。每年仅展馆建设支出费用就相当可观，且目前很多城市展馆的数量和规模，尚无法满足现实需要。在会展业迅速发展的同时，人类社会步入了“网络时代”。网络日益成为人们生活第二空间，构成现代社会信息交流的一个重要平台，给会展业带来了新的机遇和挑战。随着网络技术的口益普及和会展业现实发展的需要，网络会展这种新型会展模式，在中国应运而生。网络会展的发展,弥补了传统会展

2、受场馆制约、受环境影响等各种不足。越来越多的政府和行业组织认识到这点，把发展网络会展作为一项工作重心。本文从国内网络会展的研究现状出发，厘清了基本概念；对网络会展和实物会展做了全面比较，找出两者的差异，分析了网络会展的优势；了解了网络会展的功能；最后针对网络会展的未来发展，捉出建议。［关键词］中国；网络会展；优势；功能；发展建议AbstractConventionandexhibitionindustryisanewserviceindustry,butalsothemostmodernoneofthedevelopmentpotentialoftheindustry.China'san

3、nualconventionandexhibitionofallkindshasreachedmorethan3000.Thenextfewdecades,conventionandexhibitionindustrywillmaintainastrongmomentumofdevelopment.Conventionandexhibitionindustryforthecountryprovidedtheimpetusforeconomicdevelopment,butthestatealsoheldexhibitionputalotofmanpower,materialandfina

4、ncialresources・Capitalexpenditureforeachyearthecostoftheexhibitionhallisquiteimpressive,andmanycitiesinthenumberandsizeoftheexhibitionhall,isstillunabletomeetpracticalneeds・Therapiddevelopmentofconventionandexhibitionindustryinthesametime,humansocietyisentering"theInternetAge.”Networkisincreasing

5、lybecomingthesecondspaceofpeople'slives,andanimportantplatformfortheexchangeofinformationinmodernsociety.Thedevelopmentofnetworkhasbroughtnewopportunitiesandchallengesforconventionandexhibitionindustry.Withtheincreasingpopularityofnetworktechnologyandthedevelopmentofexhibitionindustryneedsarealit

6、y,thenetworkmodeofexhibitionofthisnewconventionandexhibition,cameintobeinginChina・Thedevelopmentofnetworkconventionandexhibitionmadeupforsomedefectssuchasthetraditionalexhibitionvenuesconstraints,vulnerabletooutsideinfluenee.Anincreasingnumberofgovernmentandindustryorganizationsrecognizethatthisp

7、oint,andputexploringnetworkconventionandexhibitionasthefocusofthework.Thisarticleclarifiesthebasicconceptsofnetworkconventionandexhibition;acomprehensivecomparisononthenetworkandin-kindexhibitionhasdonetofindoutthediff