微软营销策略.ppt

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1、MicrosoftContentsIntroductionThemarketingstrategiesofMicrosoftConclusionThebasicinformationaboutthecompanyTheaddressCompanyheadquarters:RedmondChiefexecutiveofficer（CEO）：StevenA.BallmerCountry:AmericaStaffnumber:90000ProductsrangewindowsHardwareproductsApplicationsoftwarewebserviceMAI

2、NPRODUCTSInadditiontothelaunchoftheMicrosoftWindowscomputeroperatingsystemcalledWindows.Alongwiththecomputerhardwareandsoftwareofthesystemcontinuouslyupgrade,Microsoft'sWindowsoperatingsystemareconstantlyupgradingfrom16bits,32bitsto64bitsoperatingsystem.Mainproducts—operatingsystemThe

3、mostfamousApplicationisMicrosoftApplicationCenter2000.Itisadeploymentandmanagementtool.Hardwareproducts:WindowsMobile6.1WindowsMediaPlayer11DesktopSearch1999MSNMessengerMSNisMicrosoftintroducedchattingtool,likeQQ,usuallyeverybodychatwitheachotherbyMSNinforeigncountries.MicrosoftFlight

4、SimulatorXBOX360ShadowrunGamesAgeofConan:HyborianAdventure)ThemarketingstrategiesofMicrosoftLeadingtheNewEra,WinningtheFuture---MicrosoftAnnouncesDevelopmentStrategyinChinaSeptember6,2012,Beijing–MicrosoftChinatodayannounceditsnewstrategyandcommitmenttopartneringwiththecountryforaninn

5、ovative,competitiveandtalentedChinabyfurtherenhancingandacceleratinginvestments.Microsoft’sannualR&Dinvestmentwillexceed$500million,andthecompanywillexplorelocalmarketsinmoreprovincesanddeepenitsengagementinindustrialnormalization.ExpandMicrosoft’sfootprintinlocalmarketsAccelerateloca

6、lpartnerecosystemsandexpandservicecoverageFostertalentsinalargescaleIt’seasy,right?Product=thebestthereisPrice=thecheapestonePlace=ubiquitousPromotion=$megamillionsBuildingcollaborativerelationshipswithawiderangeoforganizationstoraiseawarenessoftheimportanceofaccessibilityinmeetingthe

7、technologyneedsofpeoplewithdisabilities.Promotinginnovationofaccessibilityinthedevelopmentcommunityandworkingwithindustryorganizationstoencourageinnovation.ConclusionThankyou!