SUnit_13_Rainy_days_make_me_sadection_B2_英语教学课件.ppt

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1、Unit13Rainydaysmakemesad.SectionBPeriodTwostardustadvertisingprosandconsaimaimatspecificallyinstancen.星团；幻觉n.广告；广告活动；广告业赞成与反对；正面和反面v.瞄准；对准瞄准；针对；致力于；旨在adv.特定地；特殊地；明确地n.例子；实例Wordspreviewforinstancelistconfusingmisleadingtruthattimestostartwith例如；比如v.列出；举例；列表adj.令人困惑的；含糊不清的adj.令人误解的；骗人的n.事实；真相有时；偶尔首先W

2、ordspreviewWarmingup给下面的公益广告写出广告词。Trytowritesomeslogansaboutthem.protecttheenvironmentprotectgreenplantssavethewater3aWhat’sthearticleabout?Doyouagreewithit?Advantagesofads:helpyoucomparedifferentproducts;helpyousavemoney;tellyouwhenstoresarehavingsalesDisadvantagesofads:Makeourcitiesandcountryside

3、lookugly;adscanbeconfusingormisleading;canleadyoutobuysomethingyoudon’tneed.3bCompletetheunfinishedarticle.Readitandtrytocompleteitusingtheinformationabouttwoormoreproductsinactivity2a.Someadvertisementstellthetruthandsomedon’t.Forexample,theEasyCareShampoosaysitwillgivetheshiniesthairever.Butmyfri

4、endtrieditandfounditdidn’twork.LookoutSunglassesadvertiseddon’tevenkeepoutthesun!AndthereistheStarshineToothpaste.Ittastesterrible.Itsmells!ButtheBeautyCreamisarealthing.Itworksreallywellforme.3cLookattheslogansbelow.Maybetheyareyourfavoriteproducts.It’severywhereyouwanttobe.(Visa)Don’tleavehomewit

5、houtit.(美国通卡)Uglyisonlyskin-deep.(汽车)Shapeupyourimage,futureandlife.Naturalisbeautiful.(美容)Usingyourownwaytoenjoyworking;It’snoprice.(信用卡)Everythingwedoisdrivingbyyou.(汽车)Travelbyairwithoutanyreservation.(鞋子)Adiamondisforever.(钻石)Weshare.(寿险)Madetomove.(Nike)We’refamily.(信用卡)Foreversport.(Adidas)Ju

6、stcallme,behappy.(大哥大)Socharming,soeasy.(化妆品)AirFrance-makingtheskybestplaceonearth.(航空)Yourfavoritespareforyourpleasureanddream.(动画商品)It’sbeenalonghardroadwithoutyouonthemind.(汽车)Trustme,youcanmakeit.(美容)Humantechnology.(Nokia)Whenthereisnotomorrow.(联邦快递)Themilkchocolatethatmeltsinyourmouth-notiny

7、ourhand.(巧克力)Goodtothelastdrop.(雀巢咖啡)Nexttomyself,IlikeBVDbest.(BVD内衣)Justdoit.(运动鞋)Thingsgobetterwithcoke.(可口可乐)Onecard,allthepossibility.(Visa)MasterCard.Mastertheshoppingpossibility.(Card)Whatdoesheorshe