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1、WhichpublishersAREWINNINGatsocialengagement?Collaborativestudybyandfractl2.6billionsocialmediasharesfrom1millionarticlesby190toppublisherson5platformsover6monthsandlearnedmoreabouttrendsinsocialnetworks,publishers,andonlinecontent-andthattheseoutletsarefarfromh
2、omogenous.1WhichPublishersareWinningatSocialEngagement?WhichnetworkistheMOSTPOPULAR?Basedona2013surveybyPewResearchCentersInternetProject,themostpopularsocialmediaplatforms,inorder,are:1.Facebook2.LinkedIn3.Pinterest4.Twitter(Google+wasntrated)Butispopularityth
3、esameasengagement?2WhichPublishersareWinningatSocialEngagement?Whichnetworkseesthemostsharing?Facebookemergedasboththelargestand3%2.2%most-sharingofthesocialplatforms,withmore4.3%than2.18billionsharesofthearticlesinourstudy.8.6%Facebook:81.9%Twitter:8.6%Google+
4、:4.3%Pinterest:3%LinkedIn:2.2%ButTwitter,theleastpopularofthefourplatformsPewranked,seesalmost4xasmuchcontentsharingamongusersasthesecondmostpopularplatform,LinkedIn.81.9%3WhichPublishersareWinningatSocialEngagement?Whichemotionstrendonwhichnetwork?FacebookWhen
5、weappliedtheAlchemyAPItothestoriessharedmostoneachsocialnetwork,wefoundthat:16%14%LinkedInandPinterestwerethemost12%positiveofthesocialnetworks.10%TwitterandGoogle+sawstorieswitha8%widerangeofsentimentsshared.6%StoriessharedonFacebookinthelastsix4%monthshadmore
6、neutralornegative,2%ratherthanpositive,headlines.0%.0.9.8.7.6.5.4.3.2.1.0.1.2.3.4.5.6.7.8.9.0-1-0-0-0-0-0-0-0-0-000000000001NegativeNeutralPositive47%17%36%4WhichPublishersareWinningatSocialEngagement?DoesthismeanthatFacebookaudiencesaremorenegative,orPinterest
7、morepositive?Notnecessarily.Theemotionallandscapeofeachnetworkmaybewhoaresucceedingbestatsharingonaparticularplatform.5WhichPublishersareWinningatSocialEngagement?Whichpublishersaredominatingsocialmedia?Outofnearly200publishers,BuzzFeedearned15%ofthetotalshares
8、weanalyzedinthisstudy,butonlyon2socialmediachannels.Infact,nopublisherhassucceededinhavingastrongpresenceonall5channels.atpromotingtheircontent,regardlessofhowmanyarticlesth
