资源描述:
《App Annie余俊德游戏掘金 头脑风暴.pdf》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、AppStore经济趋势2012年11月3日游戏掘金头脑风暴!余俊德AppAnnie副总裁CONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEⒸAppAnnie2012CONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSE目录1.关于AppAnnie2.市场机遇3.数据是如何影响你的商业决策的CONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEOurVision:EvolvingMediaLandscapes1950S2000S2010S
2、BroadcastOpenWebAppMarketplacesMarketdataforTVMarketdataforMarketdatafortheleadingappstoresratingsetc.websites,visits,visitorsetc.Asmedialandscapesevolve,sohasmarketdataCONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEⒸAppAnnie2012AppAnnie:WorldwidePresenceandInt’lTeamBeijingHon
3、gKongSanFranciscoParis4officesBeijing,HongKong,SanFrancisco,Paris45(Q3)70(Q4)employeesTeamisgrowingfastthankstothetrustofourglobalusers,customersandinvestorsUSD7MinvestmentChinaUSUSJapanCONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEⒸAppAnnie2012#1AppStoreAnalyticsandMarketDat
4、a!125,000+apps,60,000+registeredusersApps&GamePublishersVCs,MediaAgenciesOEMs,Carriers,Platforms80%oftheTop100iOSpublishersuseAppAnnie**BasedonTop100highestgrossingiOSpublishersgloballyasofAugust2012usingAppAnnieStoreStatsCONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEⒸAppAnni
5、e2012AppAnnieProducts:theIndustryStandardNoSDKsUseddailyforsalesanddownloadsTheindustrystandardapprankingsThemostaccuratemarkettrackingby125,000+appsdatabasetracking1,000,000+appsestimatesavailableforappstoresAppAnnieIntelligenceSupports:iOSMacGoogleWindowsPhoneNokiaPlayMar
6、ketplaceStoreCONFIDENTIALPROPERTYOFAPPANNIE-DONOTDISCLOSEⒸAppAnnie2012AppAnnieIntelligenceAccurateEstimatesforDownloadsandRevenuesAllApps,allCountries,allCategoriesCompetitorMonitoringFollowcompetitorsandcalculatemarketshare!InternationalOutlookPlaninternationalexpansionbas
7、edonROI,growthtrendsProductPortfolioPlanningUnderstandwhatkindsofappsarecommerciallysuccessfulMonetizationKnowwhatmonetizationstrategiesactuallyworkAdBuyingHowmanydownloadstogetintoTop25?InvestmentResearchSpotmarketandinvestmentopportunitiesearlyBusinessDevelopmentFindthebe
8、stpotentialpartnersandcustomersASelectionofourIntelligenceCustomersSelectedIntelli