高中英语公开课课件-广告.ppt

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1、Unit1ProjectDevelopinganAdCampaignTeachingaimsInthislesson,youwilllearn:SomebasicinformationaboutanadcampaignfromthefirstPassageHowtoapplywhatyouhavelearnttodevelopyourownadcampaignLeadinReview:QuizAnadvertisementuseswordsandpicturesto________(劝说)peopletobuyaproductorservice

2、,orto_________(相信)anidea.Therearetwomaintypesofadvertisements----_________________and__________________.Theformerareusually_________(付费)andalways＿＿＿＿＿＿＿（欺骗，捉弄）customers.Whilethelatterareoftenrun_________(免费的).Theytendto__________(关于)widespreadsocialconcerns,andare___________

3、__(旨在)educatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.persuadebelieveincommercialadspublicserviceadspaidforplaytricksonforfreedealwithmeanttoAnti-smokingadcampaignAppreciateavideoclip,andthinkaboutwhatimpressesyoumostinthisvideo.Readthearticleonpage

4、18.Trytotellusthemainideaofeachparagraph.Para1Para2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudienceFastreadingPara3Para4whattheadcampaignsayshowtoreachthetargetaudience1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertis

5、ementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.Listentotherecordpartbypart,andthentrytoanswerthefollowingquestions.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobe

6、createdfortherightpeople.4.Whatshouldyouradvertisingcampaigndependon?Mainlydependonthetargetaudienceandwhichkindsofadsreachthatgroupbest.TitleHowdoyoubuildanadcampaignstartingHaveaclear__1_andanaudienceinmind;figureoutexactlywhatyouwanttotellthemandwhatyou’retryingto__2__the

7、mdo.WhoDetermineyour_3_____audiencebyresearchingandanalyzinginadvance.WhatDecidewhatyouwanttheaudiencetoknoworthinkaboutHowDecideyourapproachto__4______Yourmessageacross.aimmaketargetgettingTask-basedreading:Table1Readthesecondarticleonpage19andanswerthefollowingquestions:1.

8、Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaig