拼多多运营资料-店铺推广白皮书.pdf

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1、目录....................................................................................................................一、店铺推广产品概况2........................................................................................................................1.产品介绍2.................

2、.......................................................................................................2.推广主体2........................................................................................................................3.扣费模式2....................................

3、................................................................................4.推广资源位2........................................................................................................................5.创意选择2..........................................................

4、..............................................................6.人群定向2........................................................................................................................7.名词解释2.............................................................................

5、...................................二、店铺推广计划的创建4................................................................................................................1.店铺推广入口4........................................................................................................2

6、.填写计划基本信息4............................................................................................................3.设置推广单元。4................................................................................................................4.选择推广创意5........................

7、................................................................................5.设定千次展现出价5....................................................................................................................6.保存计划。6..........................................................

8、..................................................三、店铺推广报表解读6............................