Development of a Framework to Measure the Financial Performance of theVirtual Community of the Berlin Stock Exchange 一个衡量财务绩效地框架地发展 柏林证券交易所虚拟社区.pdf

《Development of a Framework to Measure the Financial Performance of theVirtual Community of the Berlin Stock Exchange 一个衡量财务绩效地框架地发展 柏林证券交易所虚拟社区.pdf》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Proceedingsofthe43rdHawaiiInternationalConferenceonSystemSciences-2010DevelopmentofaFrameworktoMeasuretheFinancialPerformanceoftheVirtualCommunityoftheBerlinStockExchangeChristophLattemannStefanStieglitzJanvomBrockeUniversityofPotsdamUniversityofPots

2、damUniversityofLiechtensteinchristoph.lattemann@stefan.stieglitz@jan.vom.brocke@uni-potsdam.deuni-potsdam.dehochschule.liChristianSonnenbergMiriamKallischniggUniversityofLiechtensteinUniversityofPotsdamchristian.sonnenberg@miriam.kallischnigg@hochsch

3、ule.liuni-potsdam.deAbstractmembersinsocialcommunitiescanresultinanTheusageofsocialsoftwareandvirtualincreasingcustomerloyalty[4].communityplatformsinparticularpromisestoofferThoughhighlyrelevant,thereisstillalackofopportunitiesforcustomerintegration

4、approachesefficiencyapprovalforvirtualcommunities.intoacompany’svaluecreationactivities.Therefore,Evaluatingavirtualcommunityintermsoffinancialideasandinnovationsgeneratedbymembersofameasures,avarietyofaspectshavetobeconsidered.virtualcommunitycanbea

5、nalyzedandusedinorderFinancialaspectsregardingthedevelopment,set-uptoenhancethequalityoffirm’sproductsandandadaptationofweb2.0platformsandissuesservices.However,evaluatingeconomicreflectingcommunitymaintenanceandbusinessconsequencesassociatedwiththes

6、et-up,operation,modelrelatedturnovershavetobetakenintoandmaintenanceofvirtualcommunitiesonaconsideration.Tomeasurethefinancialperformancequantitativebasishaswidelybeenneglectedinsocialofaweb2.0platformbythemeansoffinancenetworkresearch.Thus,theobject

7、iveofthispaperiscalculationsandperformancemeasuresspecifictothereforetodevelopameasurementframeworkfortheassessmentofvirtualcommunitieshavetobethefinancialperformance,includingrevenuesandapplied.Theanalysisofthefinancialperformanceexpendituresofavirt

8、ualcommunityplatformusuallyunveilstheoverallprofitabilityofthereflectingspecificeconomicconditionsrelevantinacertainsituation.ThemeasurementframeworkiscommunityimplementationwithmeasuressuchasthenappliedtoareallifeexampleoftheBerlinStocktheReturnonIn