旅游实务英语练习及参考答案Chapter-8-Good-Destination-Management(练习)

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1、Chapter8GoodDestinationManagementTextAGoodDestinationManagementActivities:1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext._____(1)Previously,destinationstendedtofocusmainlyonpromotiontomaximizevisitation._____(2)Allthetouris

2、morganizationshavestartedtoappreciatetheneedtobettermanagethewholevisitor“experience”._____(3)Pursuingvisitornumbersalonecanbemoreeconomically,environmentallyandsociallybeneficialtotourismorganizations._____(4)Thenetworkoflocaltourismbusinesses(hotels

3、,attractions,transportationservices,serviceproviderssuchasguidesandequipmentrentals,restaurants,etc.)isasignificantpartofadestination._____(5)Theenvironmentofadestinationmustmeettheexpectationsofvisitorsortheywillreturnorrecommend.2.Fillintheblankswit

4、hproperwordstocompletethefollowingstatements.(1)Allare________andadestinationisthemostsuccessfulwhenithasallsixareasworkingwellandinbalance.(2)Destinationmanagementagencieshelpvisitorsgetinformationfromawide___________ofsources.(3)Thekeyinthisareaisun

5、derstandingwhatyourtargetedconsumersareseekingandthe___________theywishtofulfill.(4)Visitorsareexpectingtohaveagoodexperienceandthepeopletheymeet,particularlyintourismbusinesses,mustbewelcomingand__________.(5)Destinationmanagementagenciescanworkonpro

6、gramstohelp_________theworkingskills,professionalismandhospitalityinthelocalcommunities.3.Questionsfordiscussion.(1)Whatdoesthedevelopmentofasustainabledestinationalwaysfocuson?(2)Whatcanthesuccessoftourismorganizationstranslateinto?(3)Whatisdestinati

7、onmanagement?(4)Whatwouldthevisitorsneedtogetthemostoutoftheirvisitsbothattheplanningstageandwhiletheyareonashortbreakorholiday?(5)Whydothedestinationmanagementagenciesusuallyinfluencethethirdpartiessuchastouroperators,grouporganisersandmeetingbuyers?

8、TextBHowtoMeasureGoodDestinationManagement?Activities:1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext._____(1)Destinationcompetitivenessislinkedtotheabilityofadestinationtodelivergoodsandservicesthatperformbetterthan