欢迎来到天天文库
浏览记录
ID:56374916
大小:6.93 MB
页数:34页
时间:2020-06-14
《新编剑桥商务英语module .ppt》由会员上传分享,免费在线阅读,更多相关内容在PPT专区-天天文库。
1、Module4VocabularyListeningABReadingDSpeakingCAdvertisingonthewebAdvertisingstandardsTypesofadvertisingAshortpresentation4.1AdvertisingVocabulary:TypesofadvertisingmailshotsTVcommercialswordofmouthbrochures,Samplenewspaperadvertsbannersspam1.Pizzadeliveryfi
2、rmsoftendo_________inthelocalarea.It’scheapbutlotsofpeopleprobablythrowtheleafletaway.2._______________reachmillionsofpeoplebuttheyaresoexpensive.3.Itendtolistentomyfriends’recommendationsmorethananythingelseso________________isprobablythemosteffective.4.P
3、eopleuse_________lessandlessbecausetheycanjustgoonlineiftheywanttofindoutwhat’savailable.5.It’sgreatwhenyougetafree_____becauseyoucanreallyseewhatit’slike.6.Isupposeit’sgoodifyou’relookingforajoblocallyand_________________arerelativelycheap.7.I’mnotsureabo
4、ut_________.WhenIvisitawebsite,Idon’tthinkIevennoticethem.8.Itusedtoirritatemebutmynewanti-virussoftwareseemstoblockany______frommyinbox.TVcommercialswordofmouthbrochuressamplenewspaperadvertsbannersspammailshotsWorkinpairs.Thinkofonemoreadvantageordisadva
5、ntageforeachtypeofadvertisinginexercise1.Thinkaboutissuessuchas:costlocationnumberofpeoplewhoseeithowlongtheyseeitforTypesofadvertisingTypesofadvertisingAdvantagesDisadvantagesmailshotsquicktodelivernotseenforlongTVcommercialsmemorableandcanbefunpeoplereme
6、mbertheadvertbutnottheproductwordofmouthyoutrustthisformmostpeoplecanalsospreadbadnewsbrochuresgiveyoumoretimetostudyinformationexpensivetoproduceandsendouttoyourtargetmarketsamplepeoplecantestbeforebuyingexpensivenewspaperadvertsreadbymanyreadquicklyorign
7、oredbannersyoucantargetamarketbychoiceofwebsitetheydisappearquicklyspamverycheaptoproduceanddeliverpeopledeletethembeforereadingListening:Advertisingontheweb1.Listentosomeonewhorunsaweb-businessgivingapresentationtoagroupofmarketingmanagersonhowtosuccessfu
8、llyadvertiseontheInternet.Whichtechniquesdoeshemention?-havecompetitionsorgivesomethingforfree-usesearchenginestoputyournameatthetopofthelistings-getlinksonothersites-throughasitereview-getfreeadvertising-hav
此文档下载收益归作者所有