江苏省常州市西夏墅中学高中英语 Unit1 Advertising Word power课件 牛津译林版必修.ppt

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1、牛津高中英语(模块四·高一下学期)AdvancewithEnglishWordPowerUnit1AdvertisingUnit1课件描述：本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。WordPowerBlank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)la

2、nguagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/ne

3、wwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsasco

4、mmercialads,likeattractivepicturesandexcitinglanguages,buttheyarenotmeanttotrickus.commercen.commercialattractv.attractiveexcitev.excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnationnationaldangerdangeroushelphelpfulVerb+ed+ing+able+iveamazeamazedexciteexcitingenjoyen

5、joyableattractattractiveCanyouthinkofmoreexamples?Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)lucky(8)fantasticLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulch

6、aracterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessWordPuzzlecommercial1.commerce2.health3.hero4.attraction5.help6.excitement7.origin8.danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词的形容词形式填空healthyheroi

7、cattractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerand