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ID:56527639
大小:159.00 KB
页数:38页
时间:2020-06-27
《Marketing Millionaire Revised商学知识问答.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ReviewRound11)Peopleareofteninfluencedbyreferencegroupstowhichtheydonotbelong.________refertogroupstowhichanindividualwishestobelong.A)MembershipgroupsB)AspirationalgroupsC)PeergroupsD)EthnicgroupsE)Advocacygroups1)Peopleareofteninfluencedbyreference
2、groupstowhichtheydonotbelong.________refertogroupstowhichanindividualwishestobelong.A)MembershipgroupsB)AspirationalgroupsC)PeergroupsD)EthnicgroupsE)Advocacygroups2.WhichstatementistrueregardingsocialclassintheUnitedStates?A)Socialclassisdeterminedp
3、rimarilybyincomelevel.B)LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.C)Socialclassesshowdistinctproductpreferencesinclothingandautomobiles.D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.E)Peoplearerelegatedtoapermanentcl
4、asslayerintheUnitedStates.2.WhichstatementistrueregardingsocialclassintheUnitedStates?A)Socialclassisdeterminedprimarilybyincomelevel.B)LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.C)Socialclassesshowdistinctproductpreferencesinclothing
5、andautomobiles.D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.E)PeoplearerelegatedtoapermanentclasslayerintheUnitedStates.3)Whichofthefollowingisapsychographiccharacteristicofaconsumer?A)genderB)ageC)lifestyleD)educationalqualificatio
6、nsE)economicstatus3)Whichofthefollowingisapsychographiccharacteristicofaconsumer?A)genderB)ageC)lifestyleD)educationalqualificationsE)economicstatus4)Marketersmustbecarefultoguardagainst________whenusingageandlife-cyclesegmentation.A)copyrightingB)st
7、ereotypingC)traditionalmarketingD)differentiationE)cannibalization4)Marketersmustbecarefultoguardagainst________whenusingageandlife-cyclesegmentation.A)copyrightingB)stereotypingC)traditionalmarketingD)differentiationE)cannibalizationRound21)Demograp
8、hicvariablesarethemostpopularbasesforsegmentingcustomergroupsbecausethey________.A)createsmallersegmentsB)createmoreeasilyreachedsegmentsC)donotinvolvestereotypesD)areeasiertomeasureE)involvefewerattributestoconsider1)Demographicvariablesarethemostpo
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