Marketing Millionaire Revised商学知识问答.ppt

Marketing Millionaire Revised商学知识问答.ppt

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时间:2020-06-27

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1、ReviewRound11)Peopleareofteninfluencedbyreferencegroupstowhichtheydonotbelong.________refertogroupstowhichanindividualwishestobelong.A)MembershipgroupsB)AspirationalgroupsC)PeergroupsD)EthnicgroupsE)Advocacygroups1)Peopleareofteninfluencedbyreference

2、groupstowhichtheydonotbelong.________refertogroupstowhichanindividualwishestobelong.A)MembershipgroupsB)AspirationalgroupsC)PeergroupsD)EthnicgroupsE)Advocacygroups2.WhichstatementistrueregardingsocialclassintheUnitedStates?A)Socialclassisdeterminedp

3、rimarilybyincomelevel.B)LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.C)Socialclassesshowdistinctproductpreferencesinclothingandautomobiles.D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.E)Peoplearerelegatedtoapermanentcl

4、asslayerintheUnitedStates.2.WhichstatementistrueregardingsocialclassintheUnitedStates?A)Socialclassisdeterminedprimarilybyincomelevel.B)LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.C)Socialclassesshowdistinctproductpreferencesinclothing

5、andautomobiles.D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.E)PeoplearerelegatedtoapermanentclasslayerintheUnitedStates.3)Whichofthefollowingisapsychographiccharacteristicofaconsumer?A)genderB)ageC)lifestyleD)educationalqualificatio

6、nsE)economicstatus3)Whichofthefollowingisapsychographiccharacteristicofaconsumer?A)genderB)ageC)lifestyleD)educationalqualificationsE)economicstatus4)Marketersmustbecarefultoguardagainst________whenusingageandlife-cyclesegmentation.A)copyrightingB)st

7、ereotypingC)traditionalmarketingD)differentiationE)cannibalization4)Marketersmustbecarefultoguardagainst________whenusingageandlife-cyclesegmentation.A)copyrightingB)stereotypingC)traditionalmarketingD)differentiationE)cannibalizationRound21)Demograp

8、hicvariablesarethemostpopularbasesforsegmentingcustomergroupsbecausethey________.A)createsmallersegmentsB)createmoreeasilyreachedsegmentsC)donotinvolvestereotypesD)areeasiertomeasureE)involvefewerattributestoconsider1)Demographicvariablesarethemostpo

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