传媒行业“618”复盘：直播带货赋能，线上消费共振.docx

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2、............................................81.4.“618”....................................................................................92.“618”..........................................................102.1.....................................................................................

3、...102.2........................................................................................133......................................................................................................154..........................................................................................

4、............1512020“618”.............................................................................................................522020“618”.............................................................................................................532020“618”..............................

5、..................................................................................542017-2020“618”“11”GMV652020“618”GMV6,982662020“618”GMV2,692672020“618”.....................................................................................................................782020“618”............

6、..............................................................................................792020“618”.........................................................................................810&................................................................................................

7、...............81126......................................................................................................8122020“618“.....................................................................913“618”.........................