高中英语 unit 1 牛津版必修1.doc

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1、湖南省怀化市溆浦县江维中学高中英语必修一：unit1教学目标Havesslearnsomeknowledgeaboutadvertisement.Getsstobefullyinvolvedinthediscussion,expresstheirideasandpracticetheirspokenEnglish.教学重、难点Toletstudentsknowsomethingaboutadvertisement.Toimprovestudents’speakingability教、学具Slides预习要求Workbook教师

2、活动内容、方式教法学法Teachingprocedures:Step1GreetingsandLead-inTeacher:Goodmorning,boysandgirls,whenyouwatchTV,whatdoyouoftensee…Step2Presentation1.AbriefintroductionofadsandgivesomeexamplesWehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商业广告),andtheothe

3、risPublicserviceadvertisement(PSAs公益服务广告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.1)MakeitpossiblewithCanon. 佳能数码相机广告2)Thedailymodern   日产（尼桑）汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There’snobetterwaytofly. 德国汉莎航空5)Thep

4、owerofdreams  本田汽车广告6)MakePovertyHistory7)Likenoother        索尼产品广告8)TakeTOSHIBA,taketheworld.9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.1)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp2)Thechoiceofanewgeneration.新一代的选择。——百事可乐3)

5、Askformore渴望无限——百事流行鞋4)Impossiblemadepossible使不可能为可能——佳能打印机5)We'renotaskingforyourmoney;we'reaskingforyourvoice.1.readingtheinstructionanddiscussion1)Guidestudentsreadtheinstructionsandfocusonthesixposters.2)Thenencouragesstoformpairsanddiscussthecontentofeachposter

6、.·whatimage(s)canyouseeoneachposter?·whatcanyoureadoneachposter?·whatdoeseachadvertisementtrytotellus?3）dicusseachposterindetail·posterofprojecthope·posterofthesoftware·posterofOxlinAirlines·posteroftheshampooad2.freetalkIftimeallows,afterstudentsgettheideaofad,orga

7、nizethemintosixgroupsandaskeachgrouptotalkaboutoneoftheadsinfrontoftheclass.eachgroupshouldchooseonestudenttopresenttheirideastotheclassStep3sharinginformation1.Organizessintogroupsoffourorallowthemtoformtheirowngroups.Askthemtodiscussthethreequestionsunderthead.2.H

8、avessexchangetheiropinionsandmakesurethatallofthemhaveachancetospeak.3.Asksomegroupstoreporttheiranswersbacktotheclass.anypossibleanswersa