高中英语《unit1 Project 》教案 牛津版必修4.doc

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1、湖南省蓝山二中高一英语必修四《unit1Project》教案牛津版Reading1.Let’sreadthehandout‘Howdoyoubuildanadcampaign?’Trytofindoutthemainideaofeachparagraph.Paragraph1thedefinitionofanadcampaignParagraph2thetargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreachtheaudie

2、ncegoalandtargetaudience.)3)Whydoyouneedtoresearchyouraudience?(Becausetherightmessageneedstobecreatedforrightpeople.)4)Whatshouldyouradvertisingcampaignbebasedon?(Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.)3.Pleasefindoutthewritingfeaturesinahandoutsotha

3、twewillknowhowtodesignourown.Thewritingfeaturesofahandoutinclude:lbriefintroductionofsubjectlsupportingdetailslconclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsyouareinterestedinandchooseoneforyouradcampaign.ProducingNowyoueachputwha

4、tyouhavewrittentogetherandaddlogos,proofreadyouradcampaignproposalandcorrectmistakesifany.PresentingAtlength,presentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic.Everyoneineachgroupshouldhaveachancetospeak.Anddisplaythelogosandsloganfortherestoftheclasstosee.

5、Youcanhangthemonthewallsintheclassroom.Pleasedowritingonpage91inworkbookasyourhomework.Theexercisewillhelpyoupractisesomewords,phrasesandpatternsinthisunit.AnswersWritingPartB(page91)Mon,15Sep.Ihadaverybadexperiencetoday.WhenIwenttotownyesterdaymorning,Isawanadvertisementinfrontofasho

6、psayingthatcameraswereonsaleforonly20yuaneach.Truetotheadvertisement,thingswerereallycheapintheshop,Iboughtacameraandtworollsoffilm.ThenImadeseveralcallstomyfriendsinvitingthemtogototheparktotakesomepictures.Intheparkwehadaverygoodtimeandtookalotofpictures.ThenIsentthefilmstoashoptobe

7、developed.WhenIwenttocollectmyphotosthismorning,however,Igotabigsurprise.Theytoldmethatnoneofmyphotoscameoutbecausethecameracouldnottakegoodpictures.IthoughtIwasgettingabargainfor20yuanbutIshouldhavejustkeptmymoney.