上海市高考概要写作9篇（有答案）.doc

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1、上海市高考概要写作9篇（有答案）01-SalesStrategiesHowcanacompanyimproveitssales?Oneofthekeystomoreeffectivesellingisforacompanytofirstdecideonits“salesstrategy”.Inotherwords,whatistheroleofthesalesperson?Isthesalesperson’sjobnarrative,suggestive,orconsultive?The“narrative”salesstrategydependsonthesalespe

2、rsonmovingquicklyintoastandardsalespresentation.Hisorherpitchhighlightsthebenefitforthecustomerofaparticularproductorservice.Thisapproachismosteffectiveforcustomerswhosebuyingmotivesarebasicallythesameandisalsowellsuitedtocompanieswhohavealargenumberofprospectsonwhichtocall.The“suggestive

3、”approachistailoredmorefortheindividualcustomer.Thesalespersonmustbeinapositiontoofferalternativerecommendationsthatmeetaparticularcustomer’sneeds.Onekeyaspectofthesuggestiveapproachistheneedforthesalespersontoengagethebuyerinsomesortofdiscussion.Thesalespersoncanthenusetheinformationfrom

4、thecustomertosuggestanappropriateproductorservice.Thefinalstrategydemandsthatacompany’ssalesstaffactas“consultants”forthebuyer.Inthisrole,thesalespersonmustacquireagreatdealofinformationaboutthecustomer.Theydothisthroughmarketresearch,surveys,andface-to-facediscussions.Usingthisinformatio

5、n,thesalespersonmakesadetailedpresentationtailoredspecificallytoaconsumersneeds.Moreandmoresalesteamsareswitchingfromanarrativeorasuggestiveapproachtoamoreconsultativestrategy.Asaresult,corporationsarelookingmoreatintangibles(无形资产)suchascreativityandanalyticalskillsandlessateducationalbac

6、kgroundandtechnicalskills.Salesstrategiesareclassifiedasnarrative,suggestiveandconsultive.Salespeopleusethenarrativestrategytopromoteproductswithstandardpresentations.Thesuggestiveapproachrequiresthesalespersontorecommendasuitableproductaftertalkingwithcustomers.Theconsultivestrategydeman

7、dsthatsalespeopleacquireinformationaboutcustomersandactastheir“consultants”.Nowadaysmoreandmoresalesteamsprefertheconsultiveapproach.(60words)02-WhenYouHeartheFinalWhistleOneofthehardestthingsforanysportspersontodoistoknowwhentoretire.Butevenharderisfindingtheanswer