商务现场口译译文及练习答案.doc

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1、Unit6I.Youaregoingtohearashortpassageaboutadvertising.Listentothepassagecarefullyandnotedownwhatyouhear.Payattentiontothestructureofyournotes.Theninterpretyournotesinthetargetlanguage.AdvertisingAdvertisingreachespeoplethroughvariousformsofmassmedia.Thesemediaincludenewspapers,magazines,television,

2、radioandpostersandhoardings.Advertisersbuyspaceinnewspaperandmagazinestopublishtheiradvertisements.Theybuytimeontelevisionandradiotobroadcasttheircommercials.Oneofthemanyadvantagesofnewspapersisthatmostadultsreadadailynewspaper,andmanyofthemspecificallychecktheadvertisementsforinformationaboutprodu

3、cts,services,orspecialsales.Magazinesareusuallyreadinaleisurelymannerandareoftenkeptforweeksormonthsbeforebeingdiscarded.Oneofthemainadvantagesoftelevisiontoadvertisersisthatitbringssight,soundandactiondirectlytoconsumersintheirhomes.Anadvantageofadvertisingonradioisthatpeoplecanlistentoprogramswhi

4、ledoingotherthings,likedrivingtheircarsorworkingathome.II.PhraseInterpretingAskthestudentstointerpretthefollowingwordsandphrasesintoChineseorEnglishrespectivelywiththehelpofthelanguagebankintheStudent'sBook.A1.Swatch2.Ericsson3.Rejoice4.Seven-up5.Nokia6.Honda7.Philips8.Olympus9.Marlboro10.Lexus1．斯沃

5、奇。2．爱立信3．飘柔4．七喜5．诺基亚6．本田7．飞利浦8．奥林巴斯9．万宝路10．雷克萨斯B．1．消费者广告2．企业广告3．地方广告4．全国广告5．全球广告6．印刷广告7．电子广告8．户外广告9．商业广告10．网络广告1.consumeradvertising2.businessadvertising3.localadvertising4.nationaladvertising5.globaladvertising6.printadvertising7.electronicadvertising8.out-of-homeadvertising9.commercialadvertising

6、10.InternetadvertisingIII.SentenceInterpretingPutthestudentsintopairsandaskthemtodotheactivity.Haveonestudentreadthefollowingsentencesandtheotherinterpretthemonebyone.Whenthestudentshavefinished,askthemtocomparetheirsentenceswiththereference.A.1.AlongwithChina'sentryintotheWTOandmorebusinessesgoing

7、international,Englishadvertisementhasgraduallybecomeamajortoolforenterprisestopromoteexportationsandtodevelopforeignmarkets.2.Advertisingcanincorporatecontroversialpoliticaltones,socialtones,partialnudity,e