资源描述：
《特斯拉 案例分析资料报告.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、IX.CASEAUTHOR’STEACHINGNOTE–NotAvailableX.STUDENTSTRATEGICAUDITI.CurrentSituationA.CurrentPerformanceFoundedbyMartinEberhardandMarcTarpenningin2003,TeslawentpublicinJune2010withIPOat$17ashare,raised$226.1millioninitsfirststockdebut.SinceElonMusktookov
2、erastheCEO,Teslahasbeenoneofthemostinnovativeautomotiveproducersintheworld,earningrecognitionthroughtheGlobalSustainabilityInnovationAwardin2009.TeslapurchasedformerNUMMIfactoryinFremont,California,themostadvancedandcleanestautomotiveproductionplantin
3、theworld.BothDaimlerandToyotahavealsoinvested$50millioneachtoformstrategicalliances.Teslawillprovideelectricvehicle(EV)expertisefortheircardevelopment,whileToyotaandDaimlerwillprovideopportunitiesforTeslatodiversifyitsrevenuestreams,network,andaccesst
4、oextensivesupplychains.ToyotaalsohasformedapartnershipwithPanasonictocollaborateonbatterycelldevelopment.B.StrategicPosture1.Tesla’scurrentmission,objectives,strategies,andpoliciesarebothclearlystatedandcanbeseenfromitsperformance.2.Teslaisintheelectr
5、icautomobilebusiness.Itsmissionis“Todevelopalternativeenergyvehiclesforpeoplewholovetodrive.”ItisanappropriatestatementforTeslabecauseitsEVsarestylishandprovidehigh-endperformancefordrivingenthusiasts.3.Thecorporate,businessandfunctionalobjectivesaret
6、o1)Achievebothgrowthinsalesandprofits,2)Providetechnologicalleadershipinthefieldofelectricvehiclesand3)Fostersustainabilityandsocialresponsibility.Theseobjectivesareconsistentwithitsstrategicpostures.4.Thecorporate,businessandfunctionalstrategiesareto
7、pursue1)GrowththroughinnovationandincreasedproductofferingswithdevelopmentandsaleoftheModelSistocreatehigherdemandandrevenue,2)Expansionthroughstrategicalliances,frompartnershipswithToyotaandDaimlertosupplyingelectricpowertrainstouseintheirelectricveh
8、icledesign,3)Sustainabilityandsocialresponsibilityeffortsthroughdevelopmentofnon-petroleumproductsandproducingverylittlecarbonemissions,4)Productdifferentiationwithfocusonahigh-priced,high-performanceelectricvehiclesthatcompeteagainsttradition
