商务英语写作 课件.ppt

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1、商务英语写作BusinessEnglishWriting1.WhatisthepurposeofBusinessEnglishWriting?Tocommunicateeffectivelywithothersinwrittenformsoninternationalbusinessoccasions.2.HowisbusinessEnglishwritingdifferentfromgeneralEnglishwriting?CombinationofbusinessknowledgeandEnglishkn

2、owledge;distinctlayout,structureandstyle;clearlymarkedlanguagefeaturesandguidingprinciples…FourCommonTypesBusinesslettersMemosEmailsReportsTheFive-stepBusinessWritingProcessStep1:preparing(beclearabouttheobjective,thereaderandthescopeofwriting)Step2:formatti

3、ng(choosingtheformatorlayoutofthedocument)Step3:organizing(gatheringinformation,sortingdetailsandmakingoutlines)Step4:draftingStep5:revisingTheseven-cprincipleofeffectivebusinesswritingCourtesyConcisenessClearness(clarity)CorrectnessCompletenessConcretenessc

4、onsiderationYou-attitude(consideration)(对方本位)(对方本位.主语用“you”代替“we/I”,从而转换角度,强调对方的利益,以对方的角度和立场来考虑问题.)A.Weallowyouadiscountof2%forcashpayment.(we-attitude)B.Youcanearnadiscountof2%forcashpayment.(you-attitude)AffirmativestatementsfornegativeideasA.wecannotoffer

5、youanyrefundsbecausethegoodsyoureturnedaredirtyandunusable.B.wecanofferyourefundsifthegoodsyoureturnedarecleanandusable.AIDAStrategyAttentionInterestDesireActionLearningObjectivesUnderstandthelayout(structureandstyle)ofabusinessletterBeawareofthelanguagechar

6、acteristicsofabusinessletterLearntoreadvariousEnglishdocumentsininternationaltradeandmasterthewaysofmakingthemupbyyourselvesFamiliarizeyourselveswithtypicalterms,phrasesandsentencepatternsinbusinessEnglishKnowthegeneralpracticeofinternationaltradeChapter1Bas

7、icKnowledgeofBusinessLetterWriting1.Theeleventradetermsininternationaltrade(INCOTERMS2010)EXW(ExWorks)工厂交货FCA(FreeCarrier)货交承运人FAS(FreeAlongsideShip)船边交货（装运港）FOB(FreeonBoard)船上交货（装运港）CFR(CostandFreight)成本加运费（目的港）CIF(Cost,InsuranceandFreight)成本、保险加运费（目的港）CPT(

8、CarriagePaidto)运费付至（目的地）CIP(CarriageandInsurancePaidto)运费、保险付至（目的地）DAP(DeliveredatPlace)目的地交货（指定目的地）DAT(DeliveredatTerminal)终点交货（指定目的港或目的地终点）DDP(DeliveredDutyPaid)完税后交货（指定目的地）2.StructureofBusine