商务谈判高手讨价还价课件.ppt

商务谈判高手讨价还价课件.ppt

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时间:2020-07-25

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1、商务谈判高手--讨价还价婉姑娘目录卖家报盘要领谈判小贴士之报价绝句谈判实例之机智报价谈判锦句之报价商务通之“与德国人做生意”卖家报盘要领先发制人让客户想还价却欲说还休分清客户类型,针对性报价讲究报价方式报最小单位价格报平均时间单位内相应价格因时因地因人报价突出优势产品本身优势后续支持周全配套服务乘热打铁谈判小贴士之报价绝句模糊报价Thisisthepricelist,butitservesasaguidelineonly.价比三家Ourpricecomparemostfavourablywithquotationsyouca

2、ngetfromothermanufacturers.薄利多销Wecanofferaquantitydiscountofupto15%,butwearepreparedtogive20%discountforanoffertobuythecompletestock.陈述市场利弊Asyouknow,ithasbeenaheavydemandforthesecommoditiesandthishasresultedinincreasedprice。哀兵政策We'vealreadycutdownpricestocostlevel.

3、强硬态度Thereisnoroomforanyreductioninprice.巧用“从众”心理Weofferyouourbestprices,atwhcihwehavedonealotbusinesswithothercustomers.生意不成仁义在Ifyoucaretoplaceanorderwithusanytimeinthefuture,youmaybeassuredofthesamepromptattentionwhichyouhavehadinthepast.谈判实例之机智报价A:I'dliketogetthe

4、ballrollingbytakingaboutprice.B:Shoot.I'dbehappytoansweranyquestionsyoumayhave.A:Yourproductsareverygood.ButI'malittleworriedaboutthepricesyou'reasking.B:Youthinkweshouldbeaskingformore?A:That'snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI'dlikeis

5、a25%discount.B:Thatseemstobealittlehigh,Mr.Smith.Idon'tknowhowwecanmakeaprofitwhichthosenumbers.A:Please,Robert,callmeDan.Well,ifwepromisefuturebusiness-volumesales-thatwillslashyourcostsformakingtheExecuciser,right?B:Yes,butit'shardtoseehowyoucanplacesuchlargeorde

6、rs.Howcouldyouturnoversomany?We'dneedaguaranteeoffuturebusiness,notjustapromise.谈判实例之机智报价A:Wesaidwewanted1.000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonth,withaguarantee?B:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.Evenwithvolumesale

7、s,ourcostsfortheExecucisrewon'tgodownmuch.A:Justwhatareyouproposing?B:Wecouldtakeacutontheprice.But25%wouldslashourprofitmargin.Wesuggestacmpromise-10%A:That'sabigchangefrom25!10isbeyondmynegotiatinglimit.Anyotheridears?B:Idon'tthinkIcanchangeitrightnow.Whydon'twet

8、alkagaintomorrow?A:Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommongroundonthis.B:Robert,I'vebeeninstructedtorejectthenumbersyouproposed;b

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