资源描述：
《英语口语课有声资料,商标课件.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、BrandCenterTips:brandn.1. 商标,牌子2. 烙印3. 类型Whatisbrand?Abrandistheidentityofaspecificproduct,service,orbusiness.Abrandcantakemanyforms,includinganame,sign,symbol,colorcombinationorslogan.品牌是特定的产品，服务或企业的标识。一个品牌可以包括名称，标志，符号，色彩组合或口号等多种形式。What’sthisinEngli
2、sh?McDonald'sCorporationistheworld'slargestchainofhamburgerfastfoodrestaurants,servingmorethan58millioncustomersdaily.麦当劳公司是世界上最大的连锁速汉堡包食店，每日的客户超过5800万。KFCentuckyriedhickenKFCCorporation(KFC),foundedandalsoknownasKentuckyFriedChicken,isachainoffastfo
3、odrestaurantsbasedinLouisville,Kentucky,intheUnitedStates.KFChasbeenabrandandoperatingsegment,termedaconceptofYum!Brandssince1997whenthatcompanywasspunofffromPepsiCoasTriconGlobalRestaurantsInc.Coca-Colaisacarbonatedsoftdrinksoldinthestores,restauran
4、ts,andvendingmachinesofmorethan200countries.可口可乐是一个在超过200个国家的商店、餐馆以及自动售货机中销售碳酸软饮料的公司。IKEA(IngvarKampradElmtarydAgunnaryd)isaprivatelyheld,Swedishinternationalhomeproductscompanythatdesignsandsellsready-to-assemblefurniture,appliancesandhomeaccessorie
5、s.Thecompanyisnowtheworld'slargestfurnitureretailer.宜家（IKEA,IngvarKampradElmtarydAgunnaryd）是一家私人持有，瑞典的国际组装家具，家电和家居饰品设计和销售公司，该公司是目前世界上最大的家具零售商。spriten.鬼怪,小妖精,调皮鬼,（童话中的）小仙子，小精灵Nestle[‘nesəl]vt.&vi.舒适而温暖地安定下来2.依偎3.温暖舒服地靠拢；偎依Coca-colaIKEAKFCMcDonald'sSpr
6、iteNOKIANestleRobustSafeguardAnycallLenovoListthebrandsthatyouknow.GoldenFingersGamesruleWhenthehostspeaktheChinesebrandname,youshouldpointtheEnglishwordofthebrandasquickaspossible.Theonewhofinishfirstisthewinner.IntroduceaBrandEachgroupintroduceabra
7、ndintheformofadvertisement.Eachgrouphave3minutes.TheEnd.Thanks!GroupF
